The 4 Simple Mechanics of Lead Generation

Inbound Marketing is talked about so much on the web these days that it's hard to know where to start. And even if you used to know where to start, sometimes all of the excess information out there makes it tough to narrow it down to the very basics of an inbound...

Switching your B2B Sales Team from Outbound to Inbound

The importance of inbound and digital marketing is undeniable in our increasingly digital world: we carry computers around in our pockets, everywhere we go, and we see everything through this new digital lens. As a sales professional, you know the importance too of...

Could Someone Please Explain Smarketing to Me?

For years, sales and marketing teams have gone head to head trying to figure out who's missing out on qualified leads, and why certain leads are dropping out of the sales funnel. But with the rise of inbound marketing, a number of successful companies are starting to...

Home Builders: Creating Content that Reaches your Ideal Buyer

When you're working to market your home building company, you're looking for the right kinds of clients. In general, most home builders are looking to break into a market at a higher price point, and that's not always easy to do. There's so much competition in the...

How to Increase B2B Customer Lifetime Value

Customer lifetime value (CLV) is the amount of money you can expect to make from a client over the course of your business relationship. Fostering a good relationship with your customers can increase this lifetime value, and there are a variety of digital marketing...

Make your Real Estate Development Stand Out Online

Real estate developments are a bit unique when it comes to digital marketing. The interesting thing about a development's website is that it doesn't stay up forever. You get your real estate development set up, you fill lots and sell homes, and once you're done, so is...

5 Digital Marketing Mistakes your Law Firm can Avoid

Lawyers are often in demand, which means new marketing techniques aren't always at the top of your to-do-list. If your phone is already ringing, you might not see it as important to change what's already working. But if your only method of advertisement is...

Intro to A/B Testing for Marketing Optimization

When it comes to inbound marketing, optimization is key. Consumer likes and habits are constantly changing, which means your marketing methods have to change with them. One of the best ways to continue optimizing your website, and really any aspect of your inbound...

Case Study: 90-Day Manufacturing Lead Generation

Multi-Lab is a custom laboratory manufacturer out of Spring Lake, MI. They build, design, and install laboratories for most every lab application out there. Multi-Lab's unique variety of clients, from hospitals to universities to pharmaceutical companies, meant they...

Creating repeat business for your home services company

If you’re in the home services industry, you know that the best type of customers are repeat customers. Obviously, providing impeccable, top-quality service is the most important component to creating repeat business, but there are a couple of other things you can do...

How live chat helps your website generate leads

In this day and age, just about every business is looking for a way to gain a competitive edge when it comes to digital marketing. More leads, more site traffic, and better search engine rankings are at the top of everyone's priority list. But making those three...

5 steps to successful content for industrial and manufacturing B2Bs

Content marketing in the B2B space can seem difficult. After all, your company’s products and services are a little more niche and a lot less sexy than most consumer goods. Despite all that, it is possible to create great content for your B2B that generates leads and...

8 easy steps to a home services blog that works

If you've been looking for easy, affordable ways to boost your home services website's online presence, there's no better method than blogging. It's a simple way to engage with clients, it bumps up your rankings on search engines, and it gives you something to promote...

10 ultimate tips to optimize your digital conversion forms

Online conversion forms are one of the most difficult aspects of a digital platform. There doesn't seem to be an exact formula to get viewers to convert, and even if there was, it changes for every business. One company might find that a blue call-to-action button...

How online home service directories boost your digital presence

If you’re a home service provider, online directories like Angie’s List and Houzz can do wonders for your digital presence. While they won’t necessarily improve your search engine rankings, they’re certain to drive qualified, interested leads to your site.  ...

How inbound marketing creates a more effective B2B sales team

What if we told you there was a way to get clients to call your B2B sales team, instead of the other way around? You’d be interested, right? Well there is a way to do this, and it’s called inbound marketing. The principle is simple: produce content that attracts leads...

Marketing with Drones for Real Estate Developers

When it comes to real estate development, it's all about being on the cutting edge. You've put a lot of effort into the design and planning of your community, so when it comes time to pitch it to investors, or present it to potential home buyers, you really need to...

LinkedIn Ads and B2B Marketing

If you’re not using LinkedIn as part of your marketing strategy, you are missing out on an insane number of leads—LinkedIn is the top lead-generating social network for B2Bs. In addition to an creating a company page, connecting with industry professionals, and...

What’s the deal with HubSpot Sales?

Inbound marketing has recently made a serious jump in popularity. As consumer preferences began to shift in the last decade, it's become clear that inbound marketing techniques are the most effective way to generate warm leads and close sales. And when you talk about...

Integrating Digital Marketing into the B2B Sales Mix

Marketing for B2Bs has never been easy. Your audience is different than the general consumer market, and your product or service is esoteric, technical, and industry-specific. If your company is like many B2Bs, your marketing efforts are limited to industry trade...

6 Benefits of Keyword Research for Home Builders

If you've started developing any kind of digital marketing strategy, keyword research probably isn't a new term for you. The term is pretty self-explanatory—it's conducting research to see what keywords will be most effective for your company to increase search engine...

5 Easy Ways to Maximize Your B2B’s PPC Budget

When it comes to PPC (pay-per-click) advertising, you’re going to hear the same old adage repeated everywhere, “You have to spend money to make money.” While that’s true, it’s still important to be smart with how you spend it, especially since it’s easy to run through...

Facebook Marketing 101 for Home Service Professionals

As a local home service professional, you probably already understand the importance of ranking highly in local searches. You know that people in your area are searching the services you offer in your community, and you want to be their first choice. The tough part is...

Everything You Need to Know about B2B Reviews

Remember word of mouth marketing? It used to be the number one way for B2Bs to generate qualified leads. Well, online B2B reviews are kind of the new, improved version. B2B buyers love to read reviews about companies they're considering purchasing from, because it...

5 Myths about Social Media for B2Bs

Many B2B manufacturing companies lack a robust social media presence, and it's no surprise why: there's an abundance of content out there that discourages B2B manufacturers from utilizing social media. The truth is, however, that social media platforms like Facebook,...

Case Study: Real Estate Development Lead Generation

Sovereign Oaks is a residential real estate development in Asheville, North Carolina with a focus on sustainable living, backyard farming, and family living. Properties for sale in Sovereign Oaks offer long-range mountain views, quiet meadows, and wooded stream-front...

A Forecast of 2017 Inbound Marketing Trends

Today, more than ever, businesses need to promote their products and services digitally. The average consumer researches, studies, and conducts price comparisons on any product online before they even consider purchasing it. It's important to know how to effectively...

Solving B2B Sales Challenges with Inbound Marketing

B2B sales have never been easy, but in the past 20 years, constantly changing technology and evolving sales methods have made common B2B sales challenges even more difficult. Gone are the days where you send your sales team out to that new factory they're building...

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