How to Spot a Legal Marketing Scam

When it comes to digital marketing, there are a lot of scams out there, and a lot of those scams target law firms. After all, attorneys aren’t known for their marketing skills. How do you know the digital marketing you’re paying for is legitimate? Here are the things...

Case Study: Custom Home Builder Lead Generation

About Whitmore Homes Whitmore Homes is a local, family owned custom home building company dedicated to creating one-of-a-kind homes that perfectly suit their client's lifestyle and design tastes. Whitmore Homes makes an effort to truly understand what...

Why Video Testimonials are Insanely Useful for Home Builders

Today's home buyer is skeptical. They know there are a number of builders out there looking to make a quick dime, and they won't even consider talking to anyone before they've done a great deal of research. They're looking for a home builder who understands the type...

Case Study: Real Estate Development Sales Leads

A community housing development of ranch-style duplex and three-unit condominiums, Avalon Pointe is located in Caledonia, MI, just a short drive from downtown Grand Rapids. Avalon Pointe is focused on providing their residents a stress-free lifestyle,...

SEO vs. Social Media Marketing

When it comes to digital marketing, you've got a lot of options to choose from to drive sales. There's paid advertising on engines like Google, there's paid advertising on social media sites, there are ways to drive organic traffic through your website, and there are...

Why Mobile Traffic is a Home Builder’s Bread and Butter

Mobile traffic is any home builder's bread and butter. Why? Well, we're about to tell you. Suffice it to say that if your home building company has a website, it needs to be mobile responsive. The general reason is because almost everyone is searching on their mobile...

Link Building – Should You Care?

There's always a lot of swirling opinions on the internet about what Google still uses to rank websites, and what they don't. While only Google's algorithm knows exactly what it's measuring to rank your website, there are a few things SEO experts have come to agree on...

5 Myths about Digital Marketing for Custom Home Builders

Digital marketing isn't new. It's been around almost as long as Google, and it's continued to improve and expand over the years. Today, you can even market on social media sites like Instagram and Facebook. So why are some custom home builders late to the party? It...

Real Estate Developers: Boosting your Facebook Following

With shows like Property Brothers, Fixer Upper, Love it or List it, and pretty much anything on HGTV, it's obvious that today's consumer is very interested in homebuilding. Even when it's not their own home, people love to look to at before and after photos, and...

3 Best Free Digital Marketing Tools for Home Service Pros

If you’re new to digital marketing, the costs involved can seem a little overwhelming: pay-per-click ads can rack up the $$, as can banner ads and website redesigns. If your digital marketing budget is stretched a little thin these days, there are still plenty of ways...

How B2B Advertising has Changed

B2Bs have often done advertising wrong, from mimicking B2C techniques to not doing any marketing, at all. But now, digital technologies and greater, widespread access to information has changed the way businesses across all industries, especially B2Bs market their...

Title Tags | What They Are and Why They Matter

What is a title tag? Whether you're writing a blog, page content, or a landing page for your website, the title tag is the HTML element that identifies the title of that page on your website. Title tags are one of the most important elements of your on-page SEO....

B2B Buyer Personas: Everything You Need to Know

If you’ve been looking into inbound marketing, you may have heard the term “buyer persona” bandied about. Buyer personas are critical for inbound and digital strategy, because they define your audience, allowing you to create content and deploy marketing techniques...

Switching your B2B Sales Team from Outbound to Inbound

The importance of inbound and digital marketing is undeniable in our increasingly digital world: we carry computers around in our pockets, everywhere we go, and we see everything through this new digital lens. As a sales professional, you know the importance too of...

The 4 Simple Mechanics of Lead Generation

Inbound Marketing is talked about so much on the web these days that it's hard to know where to start. And even if you used to know where to start, sometimes all of the excess information out there makes it tough to narrow it down to the very basics of an inbound...

Optimizing your Home Building PPC Strategy for Local Leads

Pay-per-click ad campaigns are one of the best ways to generate immediate, qualified traffic and leads for home builders. They're amazing for getting your name out there, especially for keywords you know your target buyer is searching for. The only problem is, PPC...

Get your Home Services Clients to Write Online Reviews

Home service providers have been using word-of-mouth as a primary method for acquiring new business forever, but in an increasingly digital world, online reviews of home service providers are becoming the new word-of-mouth. Remember the last time you made a major...

Could Someone Please Explain Smarketing to Me?

For years, sales and marketing teams have gone head to head trying to figure out who's missing out on qualified leads, and why certain leads are dropping out of the sales funnel. But with the rise of inbound marketing, a number of successful companies are starting to...

Home Builders: Creating Content that Reaches your Ideal Buyer

When you're working to market your home building company, you're looking for the right kinds of clients. In general, most home builders are looking to break into a market at a higher price point, and that's not always easy to do. There's so much competition in the...

How to Increase B2B Customer Lifetime Value

Customer lifetime value (CLV) is the amount of money you can expect to make from a client over the course of your business relationship. Fostering a good relationship with your customers can increase this lifetime value, and there are a variety of digital marketing...

Make your Real Estate Development Stand Out Online

Real estate developments are a bit unique when it comes to digital marketing. The interesting thing about a development's website is that it doesn't stay up forever. You get your real estate development set up, you fill lots and sell homes, and once you're done, so is...

5 Digital Marketing Mistakes your Law Firm can Avoid

Lawyers are often in demand, which means new marketing techniques aren't always at the top of your to-do-list. If your phone is already ringing, you might not see it as important to change what's already working. But if your only method of advertisement is...

Intro to A/B Testing for Marketing Optimization

When it comes to inbound marketing, optimization is key. Consumer likes and habits are constantly changing, which means your marketing methods have to change with them. One of the best ways to continue optimizing your website, and really any aspect of your inbound...

Case Study: 90-Day Manufacturing Lead Generation

Multi-Lab is a custom laboratory manufacturer out of Spring Lake, MI. They build, design, and install laboratories for most every lab application out there. Multi-Lab's unique variety of clients, from hospitals to universities to pharmaceutical companies, meant they...

Creating repeat business for your home services company

If you’re in the home services industry, you know that the best type of customers are repeat customers. Obviously, providing impeccable, top-quality service is the most important component to creating repeat business, but there are a couple of other things you can do...

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