Case Study: Besser Company Seeks SEO for Better Visibility

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Besser Company is an international leader for the fabrication of concrete production equipment and parts. When Besser Company came to HADM, they had recently contracted with a trendy design/development company to redesign their website. The redesign actually set Besser’s website back in terms of search engine rankings. They were no longer on the first page for the keywords that were most critical to their business. When HADM engaged in this project our team began by fixing several issues and then implemented our proven optimization practices.

189%

INCREASE IN PAID TRAFFIC LEADS

155%

INCREASE IN REFERRAL TRAFFIC

134%

INCREASE IN ORGANIC TRAFFIC

105%

INCREASE IN NEW USERS

After we launched our comprehensive SEO initiatives, Besser Company began to see massive improvements in their website traffic and increases in their customer leads.  With the implementation of our multi-faceted SEO strategy, not only is the website now highly visible to Besser’s existing customers, it is also reaching thousands of new potential customers.

The great thing about our SEO strategy?  It’s applicable to just about any website; whether it’s a B2B, manufacturing, or e-commerce website, our methods have seen massive results throughout various industries.

Check out the full case study, which includes our specific practices and measured results:

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