Case Study: Custom Home Builder Website and Lead Generation

David C. Bos Homes designs and builds luxury custom homes for primary residences and second homes along the West Michigan lakeshore and throughout West Michigan. In addition to developing residential communities, Bos Homes also builds on Lake Michigan and other stand-alone sites.

When David C. Bos Homes came to us, they were working with a large, expensive and unproductive agency in Grand Rapids. They had a website that was not mobile-responsive and did not provide any search engine exposure. To make matters worse, the existing website did not display their projects and developments well.

In order to ensure that the Bos Homes website was receiving the online visibility that they wanted, they first needed a website that adequately conveyed the beauty and luxury of the custom homes they were building. With our complete website overhaul and the addition of quality professional photos, the new website now accurately reflects the quality of work they do when designing and building a custom home.  

After the website overhaul, our digital marketing team was able to implement a comprehensive search engine strategy to improve Bos Homes’ standing in both paid and organic search results. Our website redesign, combined with our intuitive digital marketing best practices, converted website viewers to potential leads, and those leads converted into sales.

These new marketing strategies have transformed marketing and sales for this client. This is best represented by the significant amount of sales leads that we have generated and by the 175% growth rate the company saw as a result of our strategies.

The great thing about our digital marketing strategy? It’s proven. The results show that our practices, our SEO tactics, and our comprehensive optimization strategy really work. For custom home builders and residential developers looking to increase website traffic, sales leads and overall revenue, HA Digital Marketing has the marketing solution guaranteed to produce results.

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