Case Study: Home Services HVAC Company Seeks New Business

Aire Serv of the Lakeshore is a West Michigan branch of a larger company, Aire Serv, that specializes in heating and air conditioning services. This particular branch of the company needed help establishing an online presence in the local area. There are many HVAC companies in the West Michigan area, and Aire Serv of the Lakeshore needed to distinguish itself as a top service provider for the area.

Aire Serv was primarily looking for an increase in qualified, local leads from the West Michigan and Lakeshore areas, as well as an updated site that could generate those leads for them.

To do this, HA Digital Marketing took over the project, applying our multi-faceted digital marketing strategy tailored to the Aire Serv company’s specific needs.

Following the site-wide application of our strategy, Aire Serv saw a tremendous increase in new organic traffic, which then contributed to an equally impressive increase in conversions. In just one year, HA Digital Marketing generated a 344% increase in qualified leads for the Aire Serv company.

This means 344% more people were not just visiting Aire Serv’s site, but were scheduling appointments and requesting estimates. Not only did HA Digital Marketing improve Aire Serv’s social media followings, referral traffic, and overall site visibility, we generated a massive amount of new leads for the company, producing results that exceeded expectations.

What does this mean for you? Well, you don’t have to sell air conditioners or furnaces to benefit from our unique strategy. Our tactics are guaranteed to improve site traffic, generate leads, and increase overall revenue regardless of industry or application. No matter your business or product, our strategy can be tailored to produce the same great results for you.

If you’d like to see the rest of the results, and discover exactly how HA Digital Marketing produced a 344% increase in conversions for Aire Serv of the Lakeshore, check out the full case study here.

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