Do you know what content you’re creating today? Next week? How about a month from now?
It’s easy to fall behind on creating and publishing relevant content on a regular basis, which is why here at HADM, we stay organized by using a monthly content calendar. This content calendar allows us to plan, organize and manage all of our content in one easy-to-use document. We also use this document to share our 12 month content outline with clients for approval.
And since we think this just may be the answer to some of your headaches, too, we are now offering our Content Calendar Template as a free download to you.
The great thing about this template is that you can change it to make it work best for you and your company. It can be used to schedule blog posts or new website content. You can also set it up by day, week or month – you’ll notice that we have ours set up for planning and scheduling monthly blog posts.
So, how does it work? After you’ve downloaded the Content Calendar Template below, you will notice each of the row and column headings. Along the top is the Title, Details, Keywords, Call to Action, Internal Links and External Links. The Title is just that, what you will use to title your blog post. Remember, this can just be a working title, but it’s an important aspect to help keep the rest of the content on track.
The Details box is where you can jot down some quick notes, resources, or other information that you would like to include in the post. Don’t limit yourself; the more details you include during the brainstorming process, the easier and faster it will be to write your content later.
Keywords are another great way to keep your topic relevant and focused. The more relevant your keywords are, the better your content will do from an SEO standpoint. Don’t skip this step!
The Call to Action is a piece of information you should always include so your visitors will know exactly what you want them to do next. Your content may be rich with relevant information, but if you don’t tell your visitors what steps to take next, you may be losing out on qualified leads. This might be a link to sign up for a free quote, a social media follow, or to request an appointment.
Internal Links and External Links are a great way to not only improve your search engine ranking and website traffic, but also to build trust and rapport within your industry. Internal links are links to anything that currently resides on your own site. External links are links to outside sources that may benefit your reader in some way. Oftentimes, including external links in your posts gives you a better chance to be linked back to from other sites.
Down the first column is where each of the months are separated by Author, Due Date, and Publish Date. It’s important to keep track of who’s responsible for each step, as it will ensure that your content will get published in the right place at the right time. This is where a project management system may come in handy. We use Asana – a web-based project management software created by a former co-founder and an ex-engineer of Facebook. Asana allows us to assign tasks in the appropriate channels, attach documents (like our content calendar!), and keep track of important due dates.