As a home services contractor, you probably already have a website. It might have some information about your company, and give an address and a number to reach you. But is your website actually working for you?
If that’s all that your website has to offer, you’re missing out on some major opportunities. Many home services contractors purchase a relatively inexpensive website from a company that promises instant lead generation and SEO practices.
Sadly, while these website are usually functional, they don’t always live up to the hype. Most of the time they’re generic, look a lot like every other home service contractor website out there, and fail to promote your unique company or your services. Beyond that, their biggest downfall is that they don’t actually help you with search engine rankings or lead generation.
The fact is, to draw customers in and foster the idea that you are a legitimate business that does great work, you need a little bit more than a generic, run of the mill, $20 a month website.
You’re dealing with people who want an addition on their home, a full-home window replacement job, or brand new wood flooring. These are not cheap renovations, and if people are going to shell out those large amounts of money, they want to feel assured that the work they’re paying for is quality. Unfortunately, a run of the mill website that boasts generic services isn’t going to convince anyone.
What you need is a website that shows off your hard work and craftsmanship, and also helps you stand out from the competition. You have your own story and your own talents. Why not showcase those?
If you know what to do, creating a website that is engaging, aesthetically pleasing, and user friendly is just a matter of getting the work done. That’s why we put together this Home Services Website Design Guide.
The guide details the different aspects of your website that you can improve upon to create a website that genuinely looks great and works for you, instead of against you.
If you want a website that is unique to your home service contracting company, showcases your previous work, and generates qualified leads, implementing the best practices outlined in the Home Services Website Design Guide is the way to go.