Pay-per-click (PPC) advertising is the quickest and easiest way to get your business in front of people who are actively looking for your products or services on the internet.
Our go-to platform of PPC advertising is Google Adwords. The Google network reaches over 85% of internet users in North America and lets you geographically narrow down where you want your ads to be shown. It can be as broad as a country or state and can be as exact as a zip code or a few mile radius around a specific location.
Adwords includes two main types of ads. The search network shows text ads directly in Google search results. This means your ads will be shown to people who are searching the web for keywords you want to be found for. Ads can also be shown on Google’s display network which supports both text and image ads. The display network is a group of affiliate websites that choose to show ads running in Adwords. Google affiliates can include mobile apps, popular sites like weather.com and wikiHow.com, or even local news sites.
At HADM we approach paid search with lead generation in mind to maximize your returns. When it comes to developing a paid search campaign, we focus on finding the right keywords through extensive research, creating effective ad copy, and developing high quality landing pages to help reach and convert your target audience. We monitor and adjust each campaign to maximize click-thru-rates and conversions.
ASK YOURSELF THESE QUESTIONS:
- Do you have a detailed Keyword Report?
- Are your PPC campaigns running Effective Bidding?
- Have you had success generating leads from PPC?
- Do you get customized reporting every month?
- Do you work with a Google Partners certified pro?