Search engine optimization (SEO) is a process that improves a website’s visibility to search engines in order to increase its ‘organic’ or ‘natural’ traffic.
Search engines are constantly changing their algorithms in an attempt to return the best possible search results to users, so it’s important to stay on top of those changes as well as anticipate what the future of these algorithms might look like. At HADM we approach SEO with a ‘future-proof’ mindset.
We avoid trying to get ‘quick-ranking boosts’ by ticking search engines or participating in what is considered ‘black hat’ SEO tactics. These types of practices are setting websites up for penalizations in future algorithm changes.
Part of our approach includes creating unique, quality content for the pages on your site and blog posts to improve the relevance and authority of your website. This type of evergreen content is designed to help drive links to your website naturally through social media shares and other online sources.
We pride ourselves on working alongside you to develop an SEO strategy that supports the goals of your business and will generate results.
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