I am asked, “How much does a website cost?” more often than any other question. Obviously, the big problem with this question is that it’s vague. It’s like asking your realtor, “How much does a house cost?” or asking a car dealer, “How much for a car?” Obviously we need a great deal of information to answer this question. But here’s the real danger of this question up front: It sets the tone for the rest of the conversation (and potential relationship). If you start something based on price alone, then you don’t leave room for any other factors. You have already indicated that you’re making a decision on cost and expense. Not on value and benefit. Here are a series of questions that you should be asking anyone prior to engaging in a website design or development project:
- What is your business background and how will you apply that experience to my project?
- What are the deficiencies of my current website/marketing and how would you address those?
- How busy is your company right now?
- Can you provide me with your latest 3 projects and client references?
- How much experience do you have in my industry?
- What could I expect as a return on investment from your efforts?
Once you establish answers to some of these questions, then it can be easy to understand the value of the service being provided as well as the value of the provider. A professional can show you real numbers from actual clients and clearly demonstrate the benefits of working with them. Their experience (benefit) comes at a cost and you will pay more for it. You should gladly pay more for it because it’s going to make you money. This is a decision based on a cost/benefit analysis.
On your next project consider what kind of relationship you want to have with your provider. A website project is a unique opportunity to realize some huge benefits to your business. But, only if you partner with a professional team. Want to talk about your website design or development project? Let us know.