by Ben Johnson | May 31, 2016 | Law Firm Marketing, Social Media, Social Media Marketing
Creating and maintaining a presence on social media for your law firm can be a daunting task. Not only do you have to come up with things to post about, you have to monitor what your staff, colleagues, or clients might be posting about you. However trying social media... 
by Ben Johnson | May 27, 2016 | Email Marketing, Helpful Tips
No matter how much pizzazz you put into your email campaigns, you might find it’s doing little to improve your open rates. Truth is, if you’re not nailing down your subscribers optimal time, expect your results to remain lousy. Using data from today’s go-to email... 
by John Heritage | May 26, 2016 | B2B, Social Media, Social Media Marketing
[vc_row][vc_column][vc_column_text]So you’ve realized that LinkedIn is a great platform to market your B2B, but you’re unsure how to go about it. Or maybe you’re already optimizing your Company Page, but you’re looking for more ways to generate leads from LinkedIn.... 
by John Heritage | May 26, 2016 | B2B, Business, Inbound Marketing, Manufacturer Marketing, Social Media
[vc_row][vc_column][vc_column_text]Linkedin is the ultimate social media platform in terms of generating leads for B2B companies. Though Linkedin started just as a way for people to get their resumés out there, it’s evolved into something much larger, and has become... 
by John Heritage | May 19, 2016 | Case Study, Home Services Marketing, Search Engine Optimization, Web Design
[vc_row][vc_column][vc_column_text]Aire Serv of the Lakeshore is a West Michigan branch of a larger company, Aire Serv, that specializes in heating and air conditioning services. This particular branch of the company needed help establishing an online presence in the...