by Mackenzie Deater | Mar 27, 2018 | Business
There’s a lot of jargon that comes with the world of online marketing. Terms like SEO, inbound marketing, digital marketing, online marketing, PPC, conversion, and calls-to-action can be tricky if you’re not used to the industry, and even if you are, there... 
by Mackenzie Deater | Mar 20, 2018 | B2B, Content Marketing, Digital Marketing, Inbound Marketing, Website Development
When you’re building out your local contractor website, it can be tough to set yourself apart from the competition. First of all, there’s the business of actually building the site, from deciding on a design and a color palette to putting the thing online.... 
by Mackenzie Deater | Mar 13, 2018 | Content Marketing, Digital Marketing, Search Engine Optimization, User Experience, Web Design, Website Development, Wordpress
Here at HA Digital Marketing, we use WordPress for our own website and blog, and we almost always recommend our clients do so as well. For the purposes of digital marketing, WordPress really can’t be beat, and as an all-around website building tool, most of the... 
by Marcee Wardell | Mar 6, 2018 | Content Marketing, Conversion Rate Optimization, Digital Marketing, Email Marketing, Inbound Marketing, Law Firm Marketing
If you’re unfamiliar with marketing, terms such as digital marketing, content marketing, inbound marketing, marketing automation, digital strategy, and so on can be utterly confusing and practically indistinguishable from each other. In truth, each of these terms has...