What is Inbound Sales?

As an inbound marketing firm, we've explained inbound marketing to death. And for good reason — we've seen firsthand the exceptional ROI and growth that a quality inbound marketing strategy can deliver. That said, something we haven't touched on quite as...

Anatomy of a SERP (Search Engine Results Page)

If you've ever used the internet, you've seen a SERP. SERPs (Search Engine Results Pages) are the pages that return a list of web pages in response to a query you enter into the search engine. You've seen them on Google, Bing, Yahoo, and even Ask Jeeves, if you've...

What Makes A Good Website? [Hint: It’s Not Design]

Before we get started, I promise we're not throwing shade. We love designers, and we know that a beautiful website goes a long way to establishing authority and building trust in any business. That said, what makes a good website is not design. What makes a good...

23 Digital Marketing Terms You’ve Always Wanted Explained

Digital marketing has a language of its own. It doesn't matter if you're a digital marketing guru or new to the 'biz, this is an industry that's full of constant change, and that means new words, acronyms, and theories all.the.time. We've created this list of 23...

Why Your Landing Pages Aren’t Converting

You finally have an up-to-date website, ongoing PPC campaigns, and an accurate Google business listing. Your inbound marketing strategy is tight. The leads should be rolling in, right? But for some reason, your landing pages aren’t getting the results you hoped for....

8 Content Creation Tips to Boost Your Inbound Marketing Strategy

Content creation. One of the easiest, cheapest ways to get your company name out there. For some reason, it usually ends up being the most difficult, too. As a content writer, or as the person who writes the website, blogs, or content offers for your company, you...

Amp Up Your Email Marketing Strategy: Use Segmentation

You know by now that you need to be using email marketing. Maybe you even have a monthly email newsletter that you send out to clients and prospects. That’s a great first step, but there’s more to email marketing than just setting up a MailChimp account. If you’re...

What is Lead Nurturing?

What is Lead Nurturing? Lead nurturing is any action your company takes to develop strong, trustworthy relationships with potential buyers at every stage of the inbound marketing flywheel. Most often, lead nurturing refers to the communication your company...

What is HubSpot? A Plain English Guide to HubSpot’s Software

If you're at all interested in inbound marketing, you've probably heard of HubSpot. They're a leader in the digital marketing industry, and their blogs, videos, and certification courses are pretty popular. While you might know who HubSpot, the company, is, it's a...

5 Reasons Why Your B2B Website Isn’t Generating Leads

The primary goal of any business activity is to increase profit, and your digital presence is no exception. Your B2B website exists to market your company, products, and services to potential future customers and convert them into leads. For many B2Bs, those visitors...

6 Steps to a Facebook Ad Campaign That Delivers

Facebook is the leading social media platform for marketers, and for good reason. It's intuitive, it has a direct line to nearly every consumer you'd want to share your product with, and it's convenient. The fact is, when you advertise on Facebook, you have the...

PPC for B2B Manufacturers: Everything You Need to Know

PPC advertisement is one of the quickest, most efficient, and most effective methods of getting your company name in front of prospective customers, driving traffic to your website, and converting leads. If you’re marketing your B2B in the digital space, you need to...

What is a Growth Agency? And How to Choose the Right One

Growth agency is a new term you might be hearing a lot lately. It's going to become more popular here in 2019, so if you're not quite sure what a growth agency is or does, you're in luck! We're about to break it all down for you. What is a Growth Agency? [bctt...

Optimizing Your B2B Manufacturing Website Page Content

Last month, we talked about why inbound marketing matters for B2Bs, specifically industrial manufacturers, and in that post, how crucial it is for B2Bs to have digital content that is optimized for search (if you missed Inbound Marketing for Industrial Manufacturers,...

How Hubspot Helps Align your Sales and Marketing Teams

Effective sales and marketing alignment is proven to increase revenue by 208%. via GIPHY That's quite a nice little revenue jump. The benefits of having the two teams work together are very clear: your marketing team draws in the clients your sales team actually wants...

Inbound Marketing for Industrial Manufacturers

Industrial manufacturers are vastly underserved when it comes to marketing resources. But just like all other businesses, you have something to sell, and in order to sell it, you need interested buyers to know about your business and your offerings....

Customer Loyalty = Quality Local Search Results

The inbound marketing funnel is a great tool that helps us marketers define where each lead is in the decision making process, and treat them accordingly. Are they ready to buy, are they still not sure what you do, or are they total strangers? Most of these stages get...

HA Digital Marketing Hits Gold!

HA Digital Marketing is excited to announce our promotion from HubSpot Silver Agency Partner to HubSpot Gold Agency Partner. Since 2012, we've used the HubSpot platform to reach the amazing clients we continue to partner with today, and we've helped those clients...

Email Marketing for Real Estate Developers

An effective email marketing strategy is very important for home developers looking to sell lots and fill developments quickly. Email marketing functions for developers in two ways: 1) you can let consumers know about your development before you even break ground,...

6 Key Qualities To Look for In the Perfect CRM

Whether you're unhappy with your current CRM, or you're looking to align your sales and marketing teams with a new one, a quality CRM can be hard to find. We're here to help. Traditionally, a CRM, or customer relationship management software has been used to help...