How live chat helps your website generate leads

In this day and age, just about every business is looking for a way to gain a competitive edge when it comes to digital marketing. More leads, more site traffic, and better search engine rankings are at the top of everyone's priority list. But making those three...

5 steps to successful content for industrial and manufacturing B2Bs

Content marketing in the B2B space can seem difficult. After all, your company’s products and services are a little more niche and a lot less sexy than most consumer goods. Despite all that, it is possible to create great content for your B2B that generates leads and...

8 easy steps to a home services blog that works

If you've been looking for easy, affordable ways to boost your home services website's online presence, there's no better method than blogging. It's a simple way to engage with clients, it bumps up your rankings on search engines, and it gives you something to promote...

10 ultimate tips to optimize your digital conversion forms

Online conversion forms are one of the most difficult aspects of a digital platform. There doesn't seem to be an exact formula to get viewers to convert, and even if there was, it changes for every business. One company might find that a blue call-to-action button...

How online home service directories boost your digital presence

If you’re a home service provider, online directories like Angie’s List and Houzz can do wonders for your digital presence. While they won’t necessarily improve your search engine rankings, they’re certain to drive qualified, interested leads to your site.  ...

How inbound marketing creates a more effective B2B sales team

What if we told you there was a way to get clients to call your B2B sales team, instead of the other way around? You’d be interested, right? Well there is a way to do this, and it’s called inbound marketing. The principle is simple: produce content that attracts leads...

Marketing with Drones for Real Estate Developers

When it comes to real estate development, it's all about being on the cutting edge. You've put a lot of effort into the design and planning of your community, so when it comes time to pitch it to investors, or present it to potential home buyers, you really need to...

LinkedIn Ads and B2B Marketing

If you’re not using LinkedIn as part of your marketing strategy, you are missing out on an insane number of leads—LinkedIn is the top lead-generating social network for B2Bs. In addition to an creating a company page, connecting with industry professionals, and...

What’s the deal with HubSpot Sales?

Inbound marketing has recently made a serious jump in popularity. As consumer preferences began to shift in the last decade, it's become clear that inbound marketing techniques are the most effective way to generate warm leads and close sales. And when you talk about...

Integrating Digital Marketing into the B2B Sales Mix

Marketing for B2Bs has never been easy. Your audience is different than the general consumer market, and your product or service is esoteric, technical, and industry-specific. If your company is like many B2Bs, your marketing efforts are limited to industry trade...

6 Benefits of Keyword Research for Home Builders

If you've started developing any kind of digital marketing strategy, keyword research probably isn't a new term for you. The term is pretty self-explanatory—it's conducting research to see what keywords will be most effective for your company to increase search engine...

5 Easy Ways to Maximize Your B2B’s PPC Budget

When it comes to PPC (pay-per-click) advertising, you’re going to hear the same old adage repeated everywhere, “You have to spend money to make money.” While that’s true, it’s still important to be smart with how you spend it, especially since it’s easy to run through...

Facebook Marketing 101 for Home Service Professionals

As a local home service professional, you probably already understand the importance of ranking highly in local searches. You know that people in your area are searching the services you offer in your community, and you want to be their first choice. The tough part is...

Everything You Need to Know about B2B Reviews

Remember word of mouth marketing? It used to be the number one way for B2Bs to generate qualified leads. Well, online B2B reviews are kind of the new, improved version. B2B buyers love to read reviews about companies they're considering purchasing from, because it...

5 Myths about Social Media for B2Bs

Many B2B manufacturing companies lack a robust social media presence, and it's no surprise why: there's an abundance of content out there that discourages B2B manufacturers from utilizing social media. The truth is, however, that social media platforms like Facebook,...

Case Study: Real Estate Development Lead Generation

[vc_row][vc_column][vc_column_text disable_pattern="false"]Sovereign Oaks is a residential real estate development in Asheville, North Carolina with a focus on sustainable living, backyard farming, and family living. Properties for sale in Sovereign Oaks offer...

A Forecast of 2017 Inbound Marketing Trends

Today, more than ever, businesses need to promote their products and services digitally. The average consumer researches, studies, and conducts price comparisons on any product online before they even consider purchasing it. It's important to know how to effectively...

Solving B2B Sales Challenges with Inbound Marketing

B2B sales have never been easy, but in the past 20 years, constantly changing technology and evolving sales methods have made common B2B sales challenges even more difficult. Gone are the days where you send your sales team out to that new factory they're building...

14 Best Sites for Local Business Reviews

Reviews are the word-of-mouth referrals of the future. It's a well known fact that most consumers read online reviews, but local business reviews reviews tend to be even more important. According to BrightLocal's 2016 Local Consumer Review Survey: 74% of consumers...

Case Study: Home Improvement Contractor Seeks New Clients

True Value Home Pro is a local, West Michigan full-service home improvement contractor that tackles a wide range of home services. There is a large number of home improvement professionals in West Michigan and True Value Home Pro needed help setting themselves apart...

How to Find Your Facebook Business Page News Feed

Recently we had a client email us a question that we thought would be pretty straightforward. "Where is the news feed for my Facebook Business page?" A few months ago Facebook redesigned their business pages which usually means it takes a little while to find out...

Lead Nurturing in the B2B Manufacturing World

Since the dawn of inbound marketing, it's been clear that B2B manufacturing leads need nurturing. They have the longest buyer's journey of nearly any other industry; purchases of that size often have to go through a long chain of approval, and have to be researched...

How Inbound Marketing Can Shorten the Sales Cycle

There's no question that today's buyers are empowered. With the rise of the internet, you can look up anything you could possibly need, read the reviews, and decide which of your options is best for you, all without talking to a single person or asking for advice. We...

Google’s New Mobile-First Indexing Update

In November, Google officially announced their "Mobile-First Indexing" update. It's no secret that Google has long been skewing favorably towards mobile users. Previous algorithm updates have penalised sites that don't have mobile or responsive sites, and this new...

Getting your Local Listings in Shape

No matter if you're a small business, mid-sized business, or even a large corporation, you're going to have local listings. And really, you need them. Local listings are how your clients find you, visit your company, and buy your product. What's more, Google uses your...

7 Elements of a Perfect PPC Landing Page

Any good digital marketing plan takes advantage of both SEO and PPC best practices. SEO does a great job of drawing in potential leads who aren't quite ready to buy yet, and PPC is awesome at converting those leads a little farther down in the sales funnel to...

Make Your B2B Manufacturing Website a Lead Generation Machine

In the B2B manufacturing industry, it's often difficult to generate new leads. Many companies have worked with the same clients for decades, and while they could use new customers, are unsure of how to go about it. As you may have guessed, the internet and your...

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