How to Address Negative Reviews Online

Testimonials have always been an important source of advertising for home service providers, and most professionals in this field cite referrals and word-of-mouth as major sources of new leads. In the digital era, testimonials haven’t disappeared—they’ve moved online,...

Topic Clusters: The Future of Content Marketing

In case you haven't noticed, the machines are getting smarter. And while we're not at Terminator levels of intelligence yet, some of the tools we use to search and market every day have begun to understand search context and speech semantics.  As Google's search...

HA’s Inbound Marketing Vocab List

Whether you're new to inbound marketing or have been in the game awhile, it never hurts to bulk up on your inbound knowledge. The inbound marketing industry has a ton of terms and vocab words that aren't used anywhere else, so if you've always wondered what ROI or PPC...

How Landing Pages Increase Conversions for Housing Developers

If you've been working on the website for your housing development, and just don't seem to be filling homes or lots at a rate that seems right, landing pages can help. They're an ideal way to get hold of the contact information of qualified leads, and when done right,...

Getting your Home Services Website Prepped for Summer

For most home service providers (snow removal excepted), summer is the busy season. In preparation for summer, there are a few things you’ll want to do to your site to bring in new jobs and ensure everything is running smoothly. Perform an SEO checkup Website...

Pros and Cons of E-Commerce Sites for B2Bs

With more and more brick-and-mortar stores in the retail, B2C realm moving online, it’s natural to wonder whether online shopping and e-commerce sites have any value for B2Bs. E-commerce can be useful for B2B manufacturers in providing their customers with a...

Digital Marketing and Inbound Marketing: What’s the Difference?

There's a lot of jargon that comes with the world of online marketing. Terms like SEO, inbound marketing, digital marketing, online marketing, PPC, conversion, and calls-to-action can be tricky if you're not used to the industry, and even if you are, there are some...

Make Your Contractor Website Stand Out from Local Competition

When you're building out your local contractor website, it can be tough to set yourself apart from the competition. First of all, there's the business of actually building the site, from deciding on a design and a color palette to putting the thing online. Then...

Why We Use WordPress for Digital Marketing

Here at HA Digital Marketing, we use WordPress for our own website and blog, and we almost always recommend our clients do so as well. For the purposes of digital marketing, WordPress really can't be beat, and as an all-around website building tool, most of the world...

Inbound Marketing vs Marketing Automation

If you’re unfamiliar with marketing, terms such as digital marketing, content marketing, inbound marketing, marketing automation, digital strategy, and so on can be utterly confusing and practically indistinguishable from each other. In truth, each of these terms has...

Simplifying your B2B Content Marketing Strategy for Success

By now, you know that content marketing is an important part of any company’s inbound marketing strategy, even for B2B manufacturers who in the past may have done very little marketing at all. But it’s not enough to just do content marketing. Here are some things you...

Creating Compelling Content [Without Giving Away Company Secrets]

As a digital marketing company that believes strongly in the power of content marketing to draw in qualified leads, we get a lot of questions about how to write content effectively. Probably the most asked question when it comes to creating content is, "but won't we...

What’s your Real Estate Development’s Story?

When it comes to real estate development, marketing isn't always an easy task. Rather than selling just one home, you're selling a whole bunch of homes at once, and that means speaking to a much larger number of people. That's why it's so important for real estate...

Revamping your B2B Website in the New Year

Regularly updating your B2B website is necessary to keep up with changes to the Google algorithm, as well as web design best practices. If it’s been a while since you’ve tested your site for optimum performance (an issue may B2Bs have), you risk not being found by...

Attorneys: How Blogging Attracts Leads for Your Law Firm

For attorneys, blogging can seem like a slippery slope; after all, you don’t want to offer free legal advice. Your knowledge and expertise are your services, and you don’t want to be just giving that away. It’s important to know that blogging isn’t just free info,...

Landing Pages: Why Your B2B Manufacturing Website Needs Them

If you’re looking to improve your B2B manufacturing website's digital marketing ROI and the effectiveness of your paid search and pay-per-click (PPC) campaigns, you need to incorporate landing pages into your strategy. Landing pages allow you to control visitors’...

Turning Home Services Clients into Repeat Customers

Repeat customers are the best customers. When it can take weeks or months to develop a relationship with a new customer and win their business, it follows that maintaining that good relationship is a lot easier than building a new one, for you and the customer. So...

Inbound Marketing Forecast 2018

The inbound and digital marketing sphere has changed quite a bit in the past year. Where last year, we were just hearing about personal assistants like Google Home and Amazon Alexa, this year, they've been fully installed in thousands of homes. Fewer...

2017 Lead Generation Metrics for HA Digital Marketing

As we close out our reporting for 2017, we like to look back on the entire year and evaluate what we did well and what needs improvement. It's a healthy process that helps us refine our value and make larger adjustments, in addition to the smaller improvements we...

B2B Inbound Tips: Using Email Marketing Effectively

Everyone is using email, so it’s a great way to reach out to customers and potential customers. But if you’re doing it wrong—and a lot of companies are—your email marketing efforts can be at best ineffective and at worst harmful. Here are a few tips to help you avoid...

Write Engaging Service Pages Your Clients Care About

If you’re a home services provider, your services are what’s important, and visitors to your site will want to know exactly what you do and how you do it. What's more, service pages dedicated to relevant keywords help you rank well on organic Google search results....

How to Spot a Legal Marketing Scam

When it comes to digital marketing, there are a lot of scams out there, and a lot of those scams target law firms. After all, attorneys aren’t known for their marketing skills. How do you know the digital marketing you’re paying for is legitimate? Here are the things...

Case Study: Custom Home Builder Lead Generation

About Whitmore Homes Whitmore Homes is a local, family owned custom home building company dedicated to creating one-of-a-kind homes that perfectly suit their client's lifestyle and design tastes. Whitmore Homes makes an effort to truly understand what...

Why Video Testimonials are Insanely Useful for Home Builders

Today's home buyer is skeptical. They know there are a number of builders out there looking to make a quick dime, and they won't even consider talking to anyone before they've done a great deal of research. They're looking for a home builder who understands the type...

Case Study: Real Estate Development Sales Leads

A community housing development of ranch-style duplex and three-unit condominiums, Avalon Pointe is located in Caledonia, MI, just a short drive from downtown Grand Rapids. Avalon Pointe is focused on providing their residents a stress-free lifestyle,...

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