Turning Home Services Clients into Repeat Customers

Repeat customers are the best customers. When it can take weeks or months to develop a relationship with a new customer and win their business, it follows that maintaining that good relationship is a lot easier than building a new one, for you and the customer. So...

2017 Lead Generation Metrics for HA Digital Marketing

As we close out our reporting for 2017, we like to look back on the entire year and evaluate what we did well and what needs improvement. It's a healthy process that helps us refine our value and make larger adjustments, in addition to the smaller improvements we...

B2B Inbound Tips: Using Email Marketing Effectively

Everyone is using email, so it’s a great way to reach out to customers and potential customers. But if you’re doing it wrong—and a lot of companies are—your email marketing efforts can be at best ineffective and at worst harmful. Here are a few tips to help you avoid...

Write Engaging Service Pages Your Clients Care About

If you’re a home services provider, your services are what’s important, and visitors to your site will want to know exactly what you do and how you do it. What's more, service pages dedicated to relevant keywords help you rank well on organic Google search results....

How to Spot a Legal Marketing Scam

When it comes to digital marketing, there are a lot of scams out there, and a lot of those scams target law firms. After all, attorneys aren’t known for their marketing skills. How do you know the digital marketing you’re paying for is legitimate? Here are the things...

Case Study: Custom Home Builder Lead Generation

About Whitmore Homes Whitmore Homes is a local, family owned custom home building company dedicated to creating one-of-a-kind homes that perfectly suit their client's lifestyle and design tastes. Whitmore Homes makes an effort to truly understand what...

Why Video Testimonials are Insanely Useful for Home Builders

Today's home buyer is skeptical. They know there are a number of builders out there looking to make a quick dime, and they won't even consider talking to anyone before they've done a great deal of research. They're looking for a home builder who understands the type...

Case Study: Real Estate Development Sales Leads

A community housing development of ranch-style duplex and three-unit condominiums, Avalon Pointe is located in Caledonia, MI, just a short drive from downtown Grand Rapids. Avalon Pointe is focused on providing their residents a stress-free lifestyle,...

SEO vs. Social Media Marketing

When it comes to digital marketing, you've got a lot of options to choose from to drive sales. There's paid advertising on engines like Google, there's paid advertising on social media sites, there are ways to drive organic traffic through your website, and there are...

Why Mobile Traffic is a Home Builder’s Bread and Butter

Mobile traffic is any home builder's bread and butter. Why? Well, we're about to tell you. Suffice it to say that if your home building company has a website, it needs to be mobile responsive. The general reason is because almost everyone is searching on their mobile...

Link Building – Should You Care?

There's always a lot of swirling opinions on the internet about what Google still uses to rank websites, and what they don't. While only Google's algorithm knows exactly what it's measuring to rank your website, there are a few things SEO experts have come to agree on...

5 Myths about Digital Marketing for Custom Home Builders

Digital marketing isn't new. It's been around almost as long as Google, and it's continued to improve and expand over the years. Today, you can even market on social media sites like Instagram and Facebook. So why are some custom home builders late to the party? It...

Real Estate Developers: Boosting your Facebook Following

With shows like Property Brothers, Fixer Upper, Love it or List it, and pretty much anything on HGTV, it's obvious that today's consumer is very interested in homebuilding. Even when it's not their own home, people love to look to at before and after photos, and...

3 Best Free Digital Marketing Tools for Home Service Pros

If you’re new to digital marketing, the costs involved can seem a little overwhelming: pay-per-click ads can rack up the $$, as can banner ads and website redesigns. If your digital marketing budget is stretched a little thin these days, there are still plenty of ways...

How B2B Advertising has Changed

B2Bs have often done advertising wrong, from mimicking B2C techniques to not doing any marketing, at all. But now, digital technologies and greater, widespread access to information has changed the way businesses across all industries, especially B2Bs market their...

Title Tags | What They Are and Why They Matter

What is a title tag? Whether you're writing a blog, page content, or a landing page for your website, the title tag is the HTML element that identifies the title of that page on your website. Title tags are one of the most important elements of your on-page SEO....

B2B Buyer Personas: Everything You Need to Know

If you’ve been looking into inbound marketing, you may have heard the term “buyer persona” bandied about. Buyer personas are critical for inbound and digital strategy, because they define your audience, allowing you to create content and deploy marketing techniques...

Switching your B2B Sales Team from Outbound to Inbound

The importance of inbound and digital marketing is undeniable in our increasingly digital world: we carry computers around in our pockets, everywhere we go, and we see everything through this new digital lens. As a sales professional, you know the importance too of...

The 4 Simple Mechanics of Lead Generation

Inbound Marketing is talked about so much on the web these days that it's hard to know where to start. And even if you used to know where to start, sometimes all of the excess information out there makes it tough to narrow it down to the very basics of an inbound...

Optimizing your Home Building PPC Strategy for Local Leads

Pay-per-click ad campaigns are one of the best ways to generate immediate, qualified traffic and leads for home builders. They're amazing for getting your name out there, especially for keywords you know your target buyer is searching for. The only problem is, PPC...

Get your Home Services Clients to Write Online Reviews

Home service providers have been using word-of-mouth as a primary method for acquiring new business forever, but in an increasingly digital world, online reviews of home service providers are becoming the new word-of-mouth. Remember the last time you made a major...

Could Someone Please Explain Smarketing to Me?

For years, sales and marketing teams have gone head to head trying to figure out who's missing out on qualified leads, and why certain leads are dropping out of the sales funnel. But with the rise of inbound marketing, a number of successful companies are starting to...

Home Builders: Creating Content that Reaches your Ideal Buyer

When you're working to market your home building company, you're looking for the right kinds of clients. In general, most home builders are looking to break into a market at a higher price point, and that's not always easy to do. There's so much competition in the...

How to Increase B2B Customer Lifetime Value

Customer lifetime value (CLV) is the amount of money you can expect to make from a client over the course of your business relationship. Fostering a good relationship with your customers can increase this lifetime value, and there are a variety of digital marketing...

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