Web Design Best Practices for Home Builders

There are some general best practices for modern web design, which you may already be aware of. But there are also some web design best practices for home builders to implement in their website design to ensure that their sites are reaching their ideal clients and...

10 Inbound Marketing KPIs You Should Be Tracking

Even if you don't know what the term inbound marketing KPIs means, you probably already know what they are. Here in the inbound marketing world, KPI is short for Key Performance Indicators. You might just know them as metrics. Tomato, tomahto. via GIPHY Just kidding —...

What is a HubSpot Partner Agency, and What Can They Do For You?

If you've been considering investing in HubSpot's CRM for your business, you know it's a huge, robust tool. If your company can implement those tools effectively, you'll definitely start to see results in the length of your sales cycle and the growth of your company....

8 Questions to Ask A Digital Marketing Agency Before You Sign On

So you're thinking about hiring a digital marketing agency? Great! A digital marketing agency can do wonders for your company, from helping you develop a website that works for you to building a strategic inbound marketing strategy that will draw in and convert the...

Inbound Marketing Automation [How to Generate Leads in Your Sleep]

Imagine a world where you were generating leads, even while you were offline, away from your desk, and yes, even sleeping. Believe it or not, it really is possible to generate leads without lifting so much as a finger. Seriously. No more cold calls. No more knocking...

3 Outbound Marketing Strategies That Actually Work

If you're into digital marketing at all, you've probably heard that outbound marketing strategies are over. And in a lot of ways, they are. Today's consumers don't answer cold calls, they hate being sold to with scammy commercials, and they've set their email inboxes...

MQL vs. SQL: What’s the Difference?

Leads. Everybody wants 'em, but not everyone knows what to do with them once they have them. That's where the inbound methodology comes in. Designed to help both marketing and sales teams nurture leads all the way through to a sale in the world of the modern, digital...

What is Inbound Sales?

As an inbound marketing firm, we've explained inbound marketing to death. And for good reason — we've seen firsthand the exceptional ROI and growth that a quality inbound marketing strategy can deliver. That said, something we haven't touched on quite as...

Anatomy of a SERP (Search Engine Results Page)

If you've ever used the internet, you've seen a SERP. SERPs (Search Engine Results Pages) are the pages that return a list of web pages in response to a query you enter into the search engine. You've seen them on Google, Bing, Yahoo, and even Ask Jeeves, if you've...

What Makes A Good Website? [Hint: It’s Not Design]

Before we get started, I promise we're not throwing shade. We love designers, and we know that a beautiful website goes a long way to establishing authority and building trust in any business. That said, what makes a good website is not design. What makes a good...

23 Digital Marketing Terms You’ve Always Wanted Explained

Digital marketing has a language of its own. It doesn't matter if you're a digital marketing guru or new to the 'biz, this is an industry that's full of constant change, and that means new words, acronyms, and theories all.the.time. We've created this list of 23...

Why Your Landing Pages Aren’t Converting

You finally have an up-to-date website, ongoing PPC campaigns, and an accurate Google business listing. Your inbound marketing strategy is tight. The leads should be rolling in, right? But for some reason, your landing pages aren’t getting the results you hoped for....

8 Content Creation Tips to Boost Your Inbound Marketing Strategy

Content creation. One of the easiest, cheapest ways to get your company name out there. For some reason, it usually ends up being the most difficult, too. As a content writer, or as the person who writes the website, blogs, or content offers for your company, you...

Amp Up Your Email Marketing Strategy: Use Segmentation

You know by now that you need to be using email marketing. Maybe you even have a monthly email newsletter that you send out to clients and prospects. That’s a great first step, but there’s more to email marketing than just setting up a MailChimp account. If you’re...

What is Lead Nurturing?

What is Lead Nurturing? Lead nurturing is any action your company takes to develop strong, trustworthy relationships with potential buyers at every stage of the inbound marketing flywheel. Most often, lead nurturing refers to the communication your company...

What is HubSpot? A Plain English Guide to HubSpot’s Software

If you're at all interested in inbound marketing, you've probably heard of HubSpot. They're a leader in the digital marketing industry, and their blogs, videos, and certification courses are pretty popular. While you might know who HubSpot, the company, is, it's a...

5 Reasons Why Your B2B Website Isn’t Generating Leads

The primary goal of any business activity is to increase profit, and your digital presence is no exception. Your B2B website exists to market your company, products, and services to potential future customers and convert them into leads. For many B2Bs, those visitors...

6 Steps to a Facebook Ad Campaign That Delivers

Facebook is the leading social media platform for marketers, and for good reason. It's intuitive, it has a direct line to nearly every consumer you'd want to share your product with, and it's convenient. The fact is, when you advertise on Facebook, you have the...

PPC for B2B Manufacturers: Everything You Need to Know

PPC advertisement is one of the quickest, most efficient, and most effective methods of getting your company name in front of prospective customers, driving traffic to your website, and converting leads. If you’re marketing your B2B in the digital space, you need to...

What is a Growth Agency? And How to Choose the Right One

Growth agency is a new term you might be hearing a lot lately. It's going to become more popular here in 2019, so if you're not quite sure what a growth agency is or does, you're in luck! We're about to break it all down for you. What is a Growth Agency? [bctt...

Optimizing Your B2B Manufacturing Website Page Content

Last month, we talked about why inbound marketing matters for B2Bs, specifically industrial manufacturers, and in that post, how crucial it is for B2Bs to have digital content that is optimized for search (if you missed Inbound Marketing for Industrial Manufacturers,...

How Hubspot Helps Align your Sales and Marketing Teams

Effective sales and marketing alignment is proven to increase revenue by 208%. via GIPHY That's quite a nice little revenue jump. The benefits of having the two teams work together are very clear: your marketing team draws in the clients your sales team actually wants...

Inbound Marketing for Industrial Manufacturers

Industrial manufacturers are vastly underserved when it comes to marketing resources. But just like all other businesses, you have something to sell, and in order to sell it, you need interested buyers to know about your business and your offerings....