5 Best Outbound Marketing Tools for Manufacturers

5 Best Outbound Marketing Tools for Manufacturers

With the rise of the digital world and inbound marketing, outbound marketing can get a bad rap. While it’s no longer the only way to reach potential customers, it’s still an important part of any marketing and growth strategy, alongside inbound marketing practices....

Step-By-Step Guide to Defining Your Buyer Persona

Step-By-Step Guide to Defining Your Buyer Persona

Buyer personas are a major component of any effective inbound marketing strategy. The truth is, you have to know who you're marketing and selling to before you can make a sale. Today's consumers only pay attention to marketing messages that are personalized, and...

Website Design Checklist: Does Your Site Have What it Takes?

Website Design Checklist: Does Your Site Have What it Takes?

Designing a new website can be a time- and money-intensive process, so naturally, when you do decide to redesign your site, you want to make sure that you’re getting your money’s worth and creating a beautiful and functional site that helps drive business growth.  If...

Social Media Marketing vs. Social Media Advertising

Social Media Marketing vs. Social Media Advertising

If you don’t know the difference between social media marketing and social media advertising, it’s okay to admit it. The distinction can be a bit confusing, especially if you’re new to the social media world or to digital marketing—especially since they’re sometimes...

Growth-Driven Website Design: What You Need to Know

Growth-Driven Website Design: What You Need to Know

Everyone in business knows this cliche: if you’re not growing, you’re dying. And though we might hate to admit it, sometimes, cliches have some truth to them. In today’s competitive market, if you’re trying to grow your business, not let it die, you need to use all...

How to Use Google Ads: A Complete Guide

How to Use Google Ads: A Complete Guide

If you’re considering running any sort of PPC or other outbound marketing strategy, you need to be using Google Ads. It’s one of the best digital marketing tools available to any company and when used effectively, can yield huge results for boosting website traffic,...

5 Strategies Proven to Boost Web Traffic

5 Strategies Proven to Boost Web Traffic

If you’re looking at your website traffic for the month and are disappointed by it, know that it doesn’t have to be this way. No matter what your product, service, or industry, there are things that you can start doing today to boost web traffic to your site.   ...

PSA: Free HubSpot CRM Now Includes Email + Ad Management Tools

PSA: Free HubSpot CRM Now Includes Email + Ad Management Tools

We've got big news to share here in the inbound marketing community:   HubSpot has just announced that they are now expanding their free CRM to include email marketing tools and expanded ad management tools.   Wait, one more time? HubSpot CRM = Free 2,000...

What’s the Difference Between Sales and Marketing Strategies?

What’s the Difference Between Sales and Marketing Strategies?

The goal of every business is to sell something to someone. Whether it’s a product, service, or information, the business has something that it provides to its customers, for a price. For that reason, it seems like the point of sales strategies and marketing...

Web Design Best Practices for Home Builders

Web Design Best Practices for Home Builders

There are some general best practices for modern web design, which you may already be aware of. But there are also some web design best practices for home builders to implement in their website design to ensure that their sites are reaching their ideal clients and...

10 Inbound Marketing KPIs You Should Be Tracking

10 Inbound Marketing KPIs You Should Be Tracking

Even if you don't know what the term inbound marketing KPIs means, you probably already know what they are. Here in the inbound marketing world, KPI is short for Key Performance Indicators. You might just know them as metrics. Tomato, tomahto. via GIPHY Just kidding —...

What is a HubSpot Partner Agency, and What Can They Do For You?

What is a HubSpot Partner Agency, and What Can They Do For You?

If you've been considering investing in HubSpot's CRM for your business, you know it's a huge, robust tool. If your company can implement those tools effectively, you'll definitely start to see results in the length of your sales cycle and the growth of your company....

8 Questions to Ask A Digital Marketing Agency Before You Sign On

8 Questions to Ask A Digital Marketing Agency Before You Sign On

So you're thinking about hiring a digital marketing agency? Great! A digital marketing agency can do wonders for your company, from helping you develop a website that works for you to building a strategic inbound marketing strategy that will draw in and convert the...

Inbound Marketing Automation [How to Generate Leads in Your Sleep]

Inbound Marketing Automation [How to Generate Leads in Your Sleep]

Imagine a world where you were generating leads, even while you were offline, away from your desk, and yes, even sleeping. Believe it or not, it really is possible to generate leads without lifting so much as a finger. Seriously. No more cold calls. No more knocking...

3 Outbound Marketing Strategies That Actually Work

3 Outbound Marketing Strategies That Actually Work

If you're into digital marketing at all, you've probably heard that outbound marketing strategies are over. And in a lot of ways, they are. Today's consumers don't answer cold calls, they hate being sold to with scammy commercials, and they've set their email inboxes...

MQL vs. SQL: What’s the Difference?

MQL vs. SQL: What’s the Difference?

TL;DR What is an MQL and SQL? An MQL (Marketing Qualified Lead) is a reasonably qualified lead who has downloaded a content offer or interacted with your marketing team, but who hasn't yet entered into your sales funnel. An SQL (Sales Qualified Lead) is a...

What is Inbound Sales?

What is Inbound Sales?

As an inbound marketing firm, we've explained inbound marketing to death. And for good reason — we've seen firsthand the exceptional ROI and growth that a quality inbound marketing strategy can deliver. That said, something we haven't touched on quite as...

Email Workflow Best Practices that Convert Leads and Close Sales

Email Workflow Best Practices that Convert Leads and Close Sales

Email workflows are an excellent tool for pulling qualified leads through your sales cycle. When you set up an email workflow, you already know who you're talking to, you have an idea of what they're looking for, and you have a solution to their greatest...

Anatomy of a SERP (Search Engine Results Page)

Anatomy of a SERP (Search Engine Results Page)

If you've ever used the internet, you've seen a SERP. SERPs (Search Engine Results Pages) are the pages that return a list of web pages in response to a query you enter into the search engine. You've seen them on Google, Bing, Yahoo, and even Ask Jeeves, if you've...

What Makes A Good Website? [Hint: It’s Not Design]

What Makes A Good Website? [Hint: It’s Not Design]

Before we get started, I promise we're not throwing shade. We love designers, and we know that a beautiful website goes a long way to establishing authority and building trust in any business. That said, what makes a good website is not design. What makes a good...

23 Digital Marketing Terms You’ve Always Wanted Explained

23 Digital Marketing Terms You’ve Always Wanted Explained

Digital marketing has a language of its own. It doesn't matter if you're a digital marketing guru or new to the 'biz, this is an industry that's full of constant change, and that means new words, acronyms, and theories all.the.time. We've created this list of 23...

Why Your Landing Pages Aren’t Converting

Why Your Landing Pages Aren’t Converting

You finally have an up-to-date website, ongoing PPC campaigns, and an accurate Google business listing. Your inbound marketing strategy is tight. The leads should be rolling in, right? But for some reason, your landing pages aren’t getting the results you hoped for....

8 Content Creation Tips to Boost Your Inbound Marketing Strategy

8 Content Creation Tips to Boost Your Inbound Marketing Strategy

Content creation. One of the easiest, cheapest ways to get your company name out there. For some reason, it usually ends up being the most difficult, too. As a content writer, or as the person who writes the website, blogs, or content offers for your company, you...

Amp Up Your Email Marketing Strategy:  Use Segmentation

Amp Up Your Email Marketing Strategy: Use Segmentation

You know by now that you need to be using email marketing. Maybe you even have a monthly email newsletter that you send out to clients and prospects. That’s a great first step, but there’s more to email marketing than just setting up a MailChimp account. If you’re...