B2B Inbound Tips: Using Email Marketing Effectively

Everyone is using email, so it’s a great way to reach out to customers and potential customers. But if you’re doing it wrong—and a lot of companies are—your email marketing efforts can be at best ineffective and at worst harmful. Here are a few tips to help you avoid...

Write Engaging Service Pages Your Clients Care About

If you’re a home services provider, your services are what’s important, and visitors to your site will want to know exactly what you do and how you do it. What's more, service pages dedicated to relevant keywords help you rank well on organic Google search results....

Case Study: Custom Home Builder Lead Generation

About Whitmore Homes Whitmore Homes is a local, family owned custom home building company dedicated to creating one-of-a-kind homes that perfectly suit their client's lifestyle and design tastes. Whitmore Homes makes an effort to truly understand what...

Why Video Testimonials are Insanely Useful for Home Builders

Today's home buyer is skeptical. They know there are a number of builders out there looking to make a quick dime, and they won't even consider talking to anyone before they've done a great deal of research. They're looking for a home builder who understands the type...

Case Study: Real Estate Development Sales Leads

A community housing development of ranch-style duplex and three-unit condominiums, Avalon Pointe is located in Caledonia, MI, just a short drive from downtown Grand Rapids. Avalon Pointe is focused on providing their residents a stress-free lifestyle,...

SEO vs. Social Media Marketing

When it comes to digital marketing, you've got a lot of options to choose from to drive sales. There's paid advertising on engines like Google, there's paid advertising on social media sites, there are ways to drive organic traffic through your website, and there are...

Why Mobile Traffic is a Home Builder’s Bread and Butter

Mobile traffic is any home builder's bread and butter. Why? Well, we're about to tell you. Suffice it to say that if your home building company has a website, it needs to be mobile responsive. The general reason is because almost everyone is searching on their mobile...

Link Building – Should You Care?

There's always a lot of swirling opinions on the internet about what Google still uses to rank websites, and what they don't. While only Google's algorithm knows exactly what it's measuring to rank your website, there are a few things SEO experts have come...

5 Myths about Digital Marketing for Custom Home Builders

Digital marketing isn't new. It's been around almost as long as Google, and it's continued to improve and expand over the years. Today, you can even market on social media sites like Instagram and Facebook. So why are some custom home builders late to the party? It...

Real Estate Developers: Boosting your Facebook Following

With shows like Property Brothers, Fixer Upper, Love it or List it, and pretty much anything on HGTV, it's obvious that today's consumer is very interested in homebuilding. Even when it's not their own home, people love to look to at before and after photos, and...

3 Best Free Digital Marketing Tools for Home Service Pros

If you’re new to digital marketing, the costs involved can seem a little overwhelming: pay-per-click ads can rack up the $$, as can banner ads and website redesigns. If your digital marketing budget is stretched a little thin these days, there are still plenty of ways...

How B2B Advertising has Changed

B2Bs have often done advertising wrong, from mimicking B2C techniques to not doing any marketing, at all. But now, digital technologies and greater, widespread access to information has changed the way businesses across all industries, especially B2Bs market their...

B2B Buyer Personas: Everything You Need to Know

If you’ve been looking into inbound marketing, you may have heard the term “buyer persona” bandied about. Buyer personas are critical for inbound and digital strategy, because they define your audience, allowing you to create content and deploy marketing techniques...

Switching your B2B Sales Team from Outbound to Inbound

The importance of inbound and digital marketing is undeniable in our increasingly digital world: we carry computers around in our pockets, everywhere we go, and we see everything through this new digital lens. As a sales professional, you know the importance too of...

Optimizing your Home Building PPC Strategy for Local Leads

Pay-per-click ad campaigns are one of the best ways to generate immediate, qualified traffic and leads for home builders. They're amazing for getting your name out there, especially for keywords you know your target buyer is searching for. The only problem is, PPC...

Home Builders: Creating Content that Reaches your Ideal Buyer

When you're working to market your home building company, you're looking for the right kinds of clients. In general, most home builders are looking to break into a market at a higher price point, and that's not always easy to do. There's so much competition in the...

How to Increase B2B Customer Lifetime Value

Customer lifetime value (CLV) is the amount of money you can expect to make from a client over the course of your business relationship. Fostering a good relationship with your customers can increase this lifetime value, and there are a variety of digital marketing...

Make your Real Estate Development Stand Out Online

Real estate developments are a bit unique when it comes to digital marketing. The interesting thing about a development's website is that it doesn't stay up forever. You get your real estate development set up, you fill lots and sell homes, and once you're done, so is...

Case Study: 90-Day Manufacturing Lead Generation

Multi-Lab is a custom laboratory manufacturer out of Spring Lake, MI. They build, design, and install laboratories for most every lab application out there. Multi-Lab's unique variety of clients, from hospitals to universities to pharmaceutical companies, meant they...

5 steps to successful content for industrial and manufacturing B2Bs

Content marketing in the B2B space can seem difficult. After all, your company’s products and services are a little more niche and a lot less sexy than most consumer goods. Despite all that, it is possible to create great content for your B2B that generates leads and...

How inbound marketing creates a more effective B2B sales team

What if we told you there was a way to get clients to call your B2B sales team, instead of the other way around? You’d be interested, right? Well there is a way to do this, and it’s called inbound marketing. The principle is simple: produce content that attracts leads...

Marketing with Drones for Real Estate Developers

When it comes to real estate development, it's all about being on the cutting edge. You've put a lot of effort into the design and planning of your community, so when it comes time to pitch it to investors, or present it to potential home buyers, you really need to...

LinkedIn Ads and B2B Marketing

If you’re not using LinkedIn as part of your marketing strategy, you are missing out on an insane number of leads—LinkedIn is the top lead-generating social network for B2Bs. In addition to an creating a company page, connecting with industry professionals, and...

What’s the deal with HubSpot Sales?

Inbound marketing has recently made a serious jump in popularity. As consumer preferences began to shift in the last decade, it's become clear that inbound marketing techniques are the most effective way to generate warm leads and close sales. And when you talk about...

Integrating Digital Marketing into the B2B Sales Mix

Marketing for B2Bs has never been easy. Your audience is different than the general consumer market, and your product or service is esoteric, technical, and industry-specific. If your company is like many B2Bs, your marketing efforts are limited to industry trade...