3 Ways your B2B Manufacturing Website Kills Lead Generation

B2B manufacturing sales have got to be one of the most difficult deals to close. Even when you finally get a qualified lead, it can take them months to get the money together and make a decision. That’s why your top priority is always focused on generating more leads....

Download: SEO Checklist for B2B Manufacturers

SEO: we’re sure you’ve heard of it, because it seems to be all that anyone’s talking about when it comes to digital marketing or website optimization. And there’s good reason for that, since SEO is one of the singular most effective ways to increase both traffic to...

A B2B Manufacturer’s Guide to Inbound Marketing

Research shows that 94% of B2B buyers are doing their own research online. If you think about it, who would put thousands of dollars into a product without first researching the product and the companies that sell it? You probably wouldn’t, and the statistics show...

B2B Manufacturing Website Design Guide

We’ve worked with a lot of B2B clients, and one thing we’ve noticed many companies seem to have in common is an old, outdated website. We get it, as a B2B manufacturer, your website is probably your last priority. You needed it when the whole world went to the web,...

How to Choose a Michigan Inbound Marketing Agency

If you’re a company out of West Michigan looking to up your inbound marketing game, you’re probably looking for an agency to help you develop the right strategy. The problem is that with all of the agencies out there all promising the best results, it’s...

What Are LinkedIn Showcase Pages and How Can They Work For Your B2B?

[vc_row][vc_column][vc_column_text]So you’ve realized that LinkedIn is a great platform to market your B2B, but you’re unsure how to go about it. Or maybe you’re already optimizing your Company Page, but you’re looking for more ways to generate leads from LinkedIn....

6 Easy Ways to Make LinkedIn Work For Your B2B Marketing Strategy

[vc_row][vc_column][vc_column_text]Linkedin is the ultimate social media platform in terms of generating leads for B2B companies.  Though Linkedin started just as a way for people to get their resumés out there, it’s evolved into something much larger, and has become...

Case Study: Custom Home Builder Website and Lead Generation

David C. Bos Homes designs and builds luxury custom homes for primary residences and second homes along the West Michigan lakeshore and throughout West Michigan. In addition to developing residential communities, Bos Homes also builds on Lake...

6 Ways Linkedin Can Work For Your B2B Marketing Strategy

Linkedin is the ultimate social media platform in terms of generating leads for B2B companies. Though Linkedin started just as a way for people to get their resumés out there, it’s evolved into something much larger, and has become a must-have tool for any B2B...

Case Study: Besser Company Seeks SEO for Better Visibility

Besser Company is an international leader for the fabrication of concrete production equipment and parts. When Besser Company came to HADM, they had recently contracted with a trendy design/development company to redesign their website. The redesign actually set...

Inbound Marketing on The West Michigan Lakeshore

What is Inbound Marketing? "Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects' attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws...

Digital Marketing Strategy That Delivered 3761 Leads

Here we are at the end of November. With the end of the calendar year quickly approaching, marketing decision makers are assessing how well they did in 2015 and starting the plan for 2016. At HADM, we're analyzing how we provided value to our clients in 2015. We focus...

Do you want your real estate website to generate leads every day?

If you are a real estate developer or if you’re making marketing decisions for a real estate development, then you need to be generating leads in order to stay on track with your sales goals. Depending on your sales goals, you may need to generate leads every day....

B2B Manufacturer’s Guide to the Perfect LinkedIn Page

With so many companies competing for attentions, increasing social media reach has become more difficult for B2B manufacturers. One way to stand out is to create a perfect LinkedIn company page. LinkedIn.com has proven to be a legitimate and powerful resource for B2B...

Lead Generation Tips & Tricks for B2B Manufacturers

Only 1 in 10 b2b manufacturing marketers describe their lead generation efforts are "highly efficient and effective." For most b2b manufacturers, that's simply not good enough. So, we've compiled the 30 greatest lead generation lessons into a guide and you can learn...