A community housing development of ranch-style duplex and three-unit condominiums, Avalon Pointe is located in Caledonia, MI, just a short drive from downtown Grand Rapids. Avalon Pointe is focused on providing their residents a stress-free lifestyle, offering amenities like a private swimming pool and clubhouse, regular social events and activities, and free maintenance services like snow removal and lawn care. Avalon Pointe recognized that they needed to market to a specific niche of residents who would fit well within their condominium community, and came to HA Digital Marketing. They had a goal of driving qualified traffic to an attractive digital platform and converting that traffic into qualified leads for their sales team.
Challenge to Drive Qualified Traffic and Deliver Sales Leads
Like most developers, Avalon Pointe needed qualified leads to generate real estate sales. With our history of creating comprehensive, effective marketing strategies for housing developers and home builders, HA Digital Marketing was up to the task, and drew on previous experience to build an attractive new website and put together a strategy to generate the sales leads Avalon Pointe needed.
The HA Digital Marketing Solution:
We began our digital marketing strategy for Avalon Pointe by first identifying our audience and generating qualified traffic that fit key factors like income, geography, net worth, age, etc. We tapped into several channels to make sure we were targeting those key buyers on every level, from social media to email to paid ads to organic search results. When that qualified traffic started making it to the Avalon Pointe website, they were met with our planned, researched conversion tactics and turned into legitimate sales leads. Our marketing strategy was again proven overwhelmingly effective, as Avalon Pointe quickly began to sell units, and is now almost completely sold out.
Our Results Speak For Themselves:
TOTAL UNITS SOLD: 38
TOTAL VOLUME: $9,500,000
TIME TO SELL OUT: 2 years
But total unit sell out is just the beginning of the HA Digital Marketing results. In the time we’ve worked with Avalon Pointe, our strategy has generated the following sales metrics:
- More than 1,207 online leads
- Average 50 leads per month over 24 months
- Average of $12.53 per lead
- $4.31 per Facebook lead
- $20.74 per Adwords lead
- Average of 830 website visitors per month
Over the last 6 years, we’ve worked to crack the code for real estate development marketing, and this is just one example of our irrefutable success. We generate the demand and interest you need to keep your sales pipeline full.
Are your sales lagging? Do you generate enough leads to hit your sales goals? Are you struggling to fill units? HA Digital Marketing can help:
Our strategy is especially effective for home builders and developers because we understand the goals and challenges of the industry, and we tailor our efforts to each client’s specific needs, ensuring you get the results you want. If you’d like to learn more about our tactics and see how our strategy boasts an attractive ROI for housing developments like Avalon Pointe, download the full case study below.