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5 steps to successful content for industrial and manufacturing B2Bs

5 steps to successful content for industrial and manufacturing B2Bs

by Marcee Wardell | Jun 19, 2017 | B2B, Content Marketing, Inbound Marketing, Manufacturer Marketing

Content marketing in the B2B space can seem difficult. After all, your company’s products and services are a little more niche and a lot less sexy than most consumer goods. Despite all that, it is possible to create great content for your B2B that generates leads and...
How inbound marketing creates a more effective B2B sales team

How inbound marketing creates a more effective B2B sales team

by Marcee Wardell | May 23, 2017 | B2B, Content Marketing, Inbound Marketing, Manufacturer Marketing

What if we told you there was a way to get clients to call your B2B sales team, instead of the other way around? You’d be interested, right? Well there is a way to do this, and it’s called inbound marketing. The principle is simple: produce content that attracts leads...
LinkedIn Ads and B2B Marketing

LinkedIn Ads and B2B Marketing

by Marcee Wardell | May 15, 2017 | B2B, Business, LinkedIn, Manufacturer Marketing, Social Media Marketing, Uncategorized

If you’re not using LinkedIn as part of your marketing strategy, you are missing out on an insane number of leads—LinkedIn is the top lead-generating social network for B2Bs. In addition to an creating a company page, connecting with industry professionals, and...
Integrating Digital Marketing into the B2B Sales Mix

Integrating Digital Marketing into the B2B Sales Mix

by Marcee Wardell | May 7, 2017 | B2B, Digital Marketing, Inbound Marketing, Manufacturer Marketing

Marketing for B2Bs has never been easy. Your audience is different than the general consumer market, and your product or service is esoteric, technical, and industry-specific. If your company is like many B2Bs, your marketing efforts are limited to industry trade...
5 Easy Ways to Maximize Your B2B’s PPC Budget

5 Easy Ways to Maximize Your B2B’s PPC Budget

by Marcee Wardell | Apr 24, 2017 | B2B, Budgeting, Pay Per Click

When it comes to PPC (pay-per-click) advertising, you’re going to hear the same old adage repeated everywhere, “You have to spend money to make money.” While that’s true, it’s still important to be smart with how you spend it, especially since it’s easy to run through...
Everything You Need to Know about B2B Reviews

Everything You Need to Know about B2B Reviews

by Mackenzie Deater | Apr 6, 2017 | B2B, Inbound Marketing

Remember word of mouth marketing? It used to be the number one way for B2Bs to generate qualified leads. Well, online B2B reviews are kind of the new, improved version. B2B buyers love to read reviews about companies they’re considering purchasing from, because...
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HADM is a website design and inbound marketing agency focused on delivering results for manufacturing companies, real estate companies and professional services. We have a dynamic and talented team that is 100% based in the United States. Our track record of delivering traffic, leads and customers is showcased by our case studies and proven results. Let’s get started…

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