by Marcee Wardell | Jul 24, 2017 | B2B, Content Marketing, Email Marketing, Inbound Marketing
Customer lifetime value (CLV) is the amount of money you can expect to make from a client over the course of your business relationship. Fostering a good relationship with your customers can increase this lifetime value, and there are a variety of digital marketing... 
by Mackenzie Deater | Jun 29, 2017 | B2B, Case Study, Inbound Marketing, Lead Generation, Manufacturer Marketing
Multi-Lab is a custom laboratory manufacturer out of Spring Lake, MI. They build, design, and install laboratories for most every lab application out there. Multi-Lab’s unique variety of clients, from hospitals to universities to pharmaceutical companies, meant... 
by Marcee Wardell | Jun 19, 2017 | B2B, Content Marketing, Inbound Marketing, Manufacturer Marketing
Content marketing in the B2B space can seem difficult. After all, your company’s products and services are a little more niche and a lot less sexy than most consumer goods. Despite all that, it is possible to create great content for your B2B that generates leads and... 
by Marcee Wardell | May 23, 2017 | B2B, Content Marketing, Inbound Marketing, Manufacturer Marketing
What if we told you there was a way to get clients to call your B2B sales team, instead of the other way around? You’d be interested, right? Well there is a way to do this, and it’s called inbound marketing. The principle is simple: produce content that attracts leads... 
by Marcee Wardell | May 15, 2017 | B2B, Business, LinkedIn, Manufacturer Marketing, Social Media Marketing, Uncategorized
If you’re not using LinkedIn as part of your marketing strategy, you are missing out on an insane number of leads—LinkedIn is the top lead-generating social network for B2Bs. In addition to an creating a company page, connecting with industry professionals, and... 
by Marcee Wardell | May 7, 2017 | B2B, Digital Marketing, Inbound Marketing, Manufacturer Marketing
Marketing for B2Bs has never been easy. Your audience is different than the general consumer market, and your product or service is esoteric, technical, and industry-specific. If your company is like many B2Bs, your marketing efforts are limited to industry trade...