by Marcee Wardell | May 7, 2017 | B2B, Digital Marketing, Inbound Marketing, Manufacturer Marketing
Marketing for B2Bs has never been easy. Your audience is different than the general consumer market, and your product or service is esoteric, technical, and industry-specific. If your company is like many B2Bs, your marketing efforts are limited to industry trade...
by Marcee Wardell | Apr 24, 2017 | B2B, Budgeting, Pay Per Click
When it comes to PPC (pay-per-click) advertising, you’re going to hear the same old adage repeated everywhere, “You have to spend money to make money.” While that’s true, it’s still important to be smart with how you spend it, especially since it’s easy to run through...
by Mackenzie Deater | Apr 6, 2017 | B2B, Inbound Marketing
Remember word of mouth marketing? It used to be the number one way for B2Bs to generate qualified leads. Well, online B2B reviews are kind of the new, improved version. B2B buyers love to read reviews about companies they’re considering purchasing from, because...
by Mackenzie Deater | Apr 4, 2017 | B2B, Social Media, Social Media Marketing
Many B2B manufacturing companies lack a robust social media presence, and it’s no surprise why: there’s an abundance of content out there that discourages B2B manufacturers from utilizing social media. The truth is, however, that social media platforms...
by Mackenzie Deater | Feb 2, 2017 | B2B, Content Marketing, Inbound Marketing, Manufacturer Marketing
B2B sales have never been easy, but in the past 20 years, constantly changing technology and evolving sales methods have made common B2B sales challenges even more difficult. Gone are the days where you send your sales team out to that new factory they’re...
by Mackenzie Deater | Dec 21, 2016 | B2B
Since the dawn of inbound marketing, it’s been clear that B2B manufacturing leads need nurturing. They have the longest buyer’s journey of nearly any other industry; purchases of that size often have to go through a long chain of approval, and have to be...
