by Mackenzie Deater | Sep 10, 2019 | Content Marketing, Digital Marketing, Inbound Marketing
Buyer personas are a major component of any effective inbound marketing strategy. The truth is, you have to know who you’re marketing and selling to before you can make a sale. Today’s consumers only pay attention to marketing messages that are... 
by Marcee Wardell | Jul 30, 2019 | Content Marketing, Digital Marketing, Search Engine Optimization
If you’re looking at your website traffic for the month and are disappointed by it, know that it doesn’t have to be this way. No matter what your product, service, or industry, there are things that you can start doing today to boost web traffic to your site. ... 
by Marcee Wardell | Jul 16, 2019 | Business, Digital Marketing, Helpful Tips, Inbound Marketing
The goal of every business is to sell something to someone. Whether it’s a product, service, or information, the business has something that it provides to its customers, for a price. For that reason, it seems like the point of sales strategies and marketing... 
by Mackenzie Deater | Jul 2, 2019 | B2B, Digital Marketing, Inbound Marketing, Outbound Marketing
B2Bs are always looking for new, better ways to market to their prospects. And it makes sense. As a B2B, the sales cycle is long. You’re marketing to multiple shareholders, and oftentimes, you don’t have as many prospects out there to market to in the... 
by Mackenzie Deater | Jun 11, 2019 | Digital Marketing, Helpful Tips, Inbound Marketing
So you’re thinking about hiring a digital marketing agency? Great! A digital marketing agency can do wonders for your company, from helping you develop a website that works for you to building a strategic inbound marketing strategy that will draw in and convert... 
by Mackenzie Deater | May 28, 2019 | Digital Marketing, Inbound Marketing, Lead Generation, Outbound Marketing
If you’re into digital marketing at all, you’ve probably heard that outbound marketing strategies are over. And in a lot of ways, they are. Today’s consumers don’t answer cold calls, they hate being sold to with scammy commercials, and...