by Mackenzie Deater | Apr 17, 2018 | Conversion Rate Optimization, Digital Marketing, Inbound Marketing, Lead Generation, Real Estate Development Marketing, Residential Builder Marketing, Residential Real Estate
If you’ve been working on the website for your housing development, and just don’t seem to be filling homes or lots at a rate that seems right, landing pages can help. They’re an ideal way to get hold of the contact information of qualified leads,... 
by Mackenzie Deater | Mar 20, 2018 | B2B, Content Marketing, Digital Marketing, Inbound Marketing, Website Development
When you’re building out your local contractor website, it can be tough to set yourself apart from the competition. First of all, there’s the business of actually building the site, from deciding on a design and a color palette to putting the thing online.... 
by Mackenzie Deater | Mar 13, 2018 | Content Marketing, Digital Marketing, Search Engine Optimization, User Experience, Web Design, Website Development, Wordpress
Here at HA Digital Marketing, we use WordPress for our own website and blog, and we almost always recommend our clients do so as well. For the purposes of digital marketing, WordPress really can’t be beat, and as an all-around website building tool, most of the... 
by Marcee Wardell | Mar 6, 2018 | Content Marketing, Conversion Rate Optimization, Digital Marketing, Email Marketing, Inbound Marketing, Law Firm Marketing
If you’re unfamiliar with marketing, terms such as digital marketing, content marketing, inbound marketing, marketing automation, digital strategy, and so on can be utterly confusing and practically indistinguishable from each other. In truth, each of these terms has... 
by Marcee Wardell | Feb 27, 2018 | B2B, Content Marketing, Digital Marketing, Inbound Marketing, Lead Generation, LinkedIn, Manufacturer Marketing
By now, you know that content marketing is an important part of any company’s inbound marketing strategy, even for B2B manufacturers who in the past may have done very little marketing at all. But it’s not enough to just do content marketing. Here are some things you... ![Creating Compelling Content [Without Giving Away Company Secrets]](https://hadigitalmarketing.com/wp-content/uploads/2018/02/aaron-burden-521422-unsplash-1080x675.jpg)
by Mackenzie Deater | Feb 20, 2018 | Business, Case Study, Content Marketing, Digital Marketing, Helpful Tips, Inbound Marketing
As a digital marketing company that believes strongly in the power of content marketing to draw in qualified leads, we get a lot of questions about how to write content effectively. Probably the most asked question when it comes to creating content is, “but...