by Marcee Wardell | May 15, 2018 | Digital Marketing, Helpful Tips, Search Engine Optimization
Testimonials have always been an important source of advertising for home service providers, and most professionals in this field cite referrals and word-of-mouth as major sources of new leads. In the digital era, testimonials haven’t disappeared—they’ve moved online,... 
by Mackenzie Deater | May 8, 2018 | Content Marketing, Digital Marketing, Helpful Tips, Hubspot, Search Engine Optimization
In case you haven’t noticed, the machines are getting smarter. And while we’re not at Terminator levels of intelligence yet, some of the tools we use to search and market every day have begun to understand search context and speech semantics. As... 
by Mackenzie Deater | May 1, 2018 | Content Marketing, Digital Marketing, Inbound Marketing, Resources
Whether you’re new to inbound marketing or have been in the game awhile, it never hurts to bulk up on your inbound knowledge. The inbound marketing industry has a ton of terms and vocab words that aren’t used anywhere else, so if you’ve always... 
by Mackenzie Deater | Apr 17, 2018 | Conversion Rate Optimization, Digital Marketing, Inbound Marketing, Lead Generation, Real Estate Development Marketing, Residential Builder Marketing, Residential Real Estate
If you’ve been working on the website for your housing development, and just don’t seem to be filling homes or lots at a rate that seems right, landing pages can help. They’re an ideal way to get hold of the contact information of qualified leads,... 
by Mackenzie Deater | Mar 20, 2018 | B2B, Content Marketing, Digital Marketing, Inbound Marketing, Website Development
When you’re building out your local contractor website, it can be tough to set yourself apart from the competition. First of all, there’s the business of actually building the site, from deciding on a design and a color palette to putting the thing online.... 
by Mackenzie Deater | Mar 13, 2018 | Content Marketing, Digital Marketing, Search Engine Optimization, User Experience, Web Design, Website Development, Wordpress
Here at HA Digital Marketing, we use WordPress for our own website and blog, and we almost always recommend our clients do so as well. For the purposes of digital marketing, WordPress really can’t be beat, and as an all-around website building tool, most of the...