by Mackenzie Deater | Dec 4, 2018 | Digital Marketing, Facebook, Inbound Marketing, Social Media, Social Media Marketing
Optimizing Your Facebook Ad Spend With Inbound Marketing In recent years, a solid social media ad campaign has become just as important as a PPC ad campaign for many industries. The fact is, most people spend a great deal of time on social media sites, and because of...
by Mackenzie Deater | Nov 27, 2018 | Digital Marketing, Helpful Tips, Inbound Marketing, Search Engine Optimization
The inbound marketing funnel is a great tool that helps us marketers define where each lead is in the decision making process, and treat them accordingly. Are they ready to buy, are they still not sure what you do, or are they total strangers? Most of these stages get...
by Mackenzie Deater | Nov 20, 2018 | B2B, Digital Marketing, Social Media, Social Media Marketing
As social media marketing gains more traction in industries of every kind, even technical manufacturing and construction industries are finding that a solid social media presence can help to build brand awareness. As a commercial construction company, you may wonder...
by Marcee Wardell | Oct 16, 2018 | B2B, Conversion Rate Optimization, Digital Marketing, Hubspot, Inbound Marketing
The B2B world can be incredibly competitive, especially when traditional advertising methods used in the B2C world aren’t effective. But one thing you can do to get a leg up on your competition is to improve your lead response time. Here’s why lead response time is a...
by Marcee Wardell | Oct 2, 2018 | B2B, Case Study, Content Marketing, Digital Marketing, Inbound Marketing
Digital content writing can be tough. Not only do you have to write well and be engaging and compelling, you have to know what your intended audience (a.k.a. potential customers and leads) is searching for, what they want to know, and how to get them motivated to act...
by Mackenzie Deater | Sep 25, 2018 | Digital Marketing, Facebook, Residential Builder Marketing, Residential Real Estate, Social Media, Social Media Marketing
At this point, it shouldn’t come as much of a surprise to you home builders out there that digital marketing is the best way to get new clients and sell homes. That’s old news. You’ve likely heard all about how you need to have a high-quality, mobile...
