by Marcee Wardell | Jul 16, 2019 | Business, Digital Marketing, Helpful Tips, Inbound Marketing
The goal of every business is to sell something to someone. Whether it’s a product, service, or information, the business has something that it provides to its customers, for a price. For that reason, it seems like the point of sales strategies and marketing... 
by Mackenzie Deater | Jul 2, 2019 | B2B, Digital Marketing, Inbound Marketing, Outbound Marketing
B2Bs are always looking for new, better ways to market to their prospects. And it makes sense. As a B2B, the sales cycle is long. You’re marketing to multiple shareholders, and oftentimes, you don’t have as many prospects out there to market to in the... 
by Mackenzie Deater | Jun 11, 2019 | Digital Marketing, Helpful Tips, Inbound Marketing
So you’re thinking about hiring a digital marketing agency? Great! A digital marketing agency can do wonders for your company, from helping you develop a website that works for you to building a strategic inbound marketing strategy that will draw in and convert... 
by Mackenzie Deater | May 28, 2019 | Digital Marketing, Inbound Marketing, Lead Generation, Outbound Marketing
If you’re into digital marketing at all, you’ve probably heard that outbound marketing strategies are over. And in a lot of ways, they are. Today’s consumers don’t answer cold calls, they hate being sold to with scammy commercials, and... 
by Mackenzie Deater | May 21, 2019 | Digital Marketing, Helpful Tips, Inbound Marketing, Lead Generation
Leads. Everybody wants ’em, but not everyone knows what to do with them once they have them. That’s where the inbound methodology comes in. Designed to help both marketing and sales teams nurture leads all the way through to a sale in the world of the... 
by Mackenzie Deater | May 14, 2019 | B2B, Digital Marketing, Inbound Marketing
You know that old saying, “work smarter, not harder”? It’s safe to say that’s an idea we can all get behind. No one wants to spend hours of their day working on a project that won’t produce results. Unfortunately, in the case of many...