by Mackenzie Deater | May 14, 2019 | B2B, Digital Marketing, Inbound Marketing
You know that old saying, “work smarter, not harder”? It’s safe to say that’s an idea we can all get behind. No one wants to spend hours of their day working on a project that won’t produce results. Unfortunately, in the case of many...
by Mackenzie Deater | Apr 30, 2019 | Digital Marketing, Email Marketing, Helpful Tips, Inbound Marketing, Lead Generation
Email workflows are an excellent tool for pulling qualified leads through your sales cycle. When you set up an email workflow, you already know who you’re talking to, you have an idea of what they’re looking for, and you have a solution to their greatest...
by Mackenzie Deater | Apr 8, 2019 | Digital Marketing, Helpful Tips, Inbound Marketing
If you’re like any other marketing department we’ve ever talked to, your boss wants to know exactly how much your efforts are contributing to the company’s overall sales. You probably also know that proving that number isn’t as easy or as...
by Mackenzie Deater | Apr 2, 2019 | Content Marketing, Digital Marketing, Inbound Marketing, Outbound Marketing
Digital marketing has a language of its own. It doesn’t matter if you’re a digital marketing guru or new to the ‘biz, this is an industry that’s full of constant change, and that means new words, acronyms, and theories all.the.time. We’ve...
by Marcee Wardell | Mar 26, 2019 | Digital Marketing, Inbound Marketing, Lead Generation, Website Development
You finally have an up-to-date website, ongoing PPC campaigns, and an accurate Google business listing. Your inbound marketing strategy is tight. The leads should be rolling in, right? But for some reason, your landing pages aren’t getting the results you hoped for....
by Mackenzie Deater | Mar 19, 2019 | Content Marketing, Digital Marketing, Inbound Marketing
Content creation. One of the easiest, cheapest ways to get your company name out there. For some reason, it usually ends up being the most difficult, too. As a content writer, or as the person who writes the website, blogs, or content offers for your company, you...
