by Mackenzie Deater | Jun 13, 2017 | Content Marketing, Digital Marketing, Home Services Marketing, Real Estate Development Marketing, Residential Builder Marketing, Search Engine Optimization
If you’ve been looking for easy, affordable ways to boost your home services website’s online presence, there’s no better method than blogging. It’s a simple way to engage with clients, it bumps up your rankings on search engines, and it gives...
by Mackenzie Deater | Jun 6, 2017 | Conversion Rate Optimization, Digital Marketing, Helpful Tips, Inbound Marketing, Lead Generation, Search Engine Optimization, User Experience
Online conversion forms are one of the most difficult aspects of a digital platform. There doesn’t seem to be an exact formula to get viewers to convert, and even if there was, it changes for every business. One company might find that a blue call-to-action...
by Marcee Wardell | May 7, 2017 | B2B, Digital Marketing, Inbound Marketing, Manufacturer Marketing
Marketing for B2Bs has never been easy. Your audience is different than the general consumer market, and your product or service is esoteric, technical, and industry-specific. If your company is like many B2Bs, your marketing efforts are limited to industry trade...
by Mackenzie Deater | May 5, 2017 | Digital Marketing, Home Services Marketing, Residential Builder Marketing, Residential Real Estate, Search Engine Optimization
If you’ve started developing any kind of digital marketing strategy, keyword research probably isn’t a new term for you. The term is pretty self-explanatory—it’s conducting research to see what keywords will be most effective for your company to...
by Mackenzie Deater | Jan 26, 2017 | Business, Digital Marketing, Search Engine Optimization
Reviews are the word-of-mouth referrals of the future. It’s a well known fact that most consumers read online reviews, but local business reviews reviews tend to be even more important. According to BrightLocal’s 2016 Local Consumer Review Survey: 74% of...
by Mackenzie Deater | Jan 19, 2017 | Case Study, Digital Marketing, Home Services Marketing, Mobile Friendly Websites, Website Development
True Value Home Pro is a local, West Michigan full-service home improvement contractor that tackles a wide range of home services. There is a large number of home improvement professionals in West Michigan and True Value Home Pro needed help setting themselves apart...
