by Mackenzie Deater | Nov 20, 2018 | B2B, Digital Marketing, Social Media, Social Media Marketing
As social media marketing gains more traction in industries of every kind, even technical manufacturing and construction industries are finding that a solid social media presence can help to build brand awareness. As a commercial construction company, you may wonder... 
by Marcee Wardell | Oct 16, 2018 | B2B, Conversion Rate Optimization, Digital Marketing, Hubspot, Inbound Marketing
The B2B world can be incredibly competitive, especially when traditional advertising methods used in the B2C world aren’t effective. But one thing you can do to get a leg up on your competition is to improve your lead response time. Here’s why lead response time is a... 
by Marcee Wardell | Oct 2, 2018 | B2B, Case Study, Content Marketing, Digital Marketing, Inbound Marketing
Digital content writing can be tough. Not only do you have to write well and be engaging and compelling, you have to know what your intended audience (a.k.a. potential customers and leads) is searching for, what they want to know, and how to get them motivated to act... 
by Mackenzie Deater | Sep 25, 2018 | Digital Marketing, Facebook, Residential Builder Marketing, Residential Real Estate, Social Media, Social Media Marketing
At this point, it shouldn’t come as much of a surprise to you home builders out there that digital marketing is the best way to get new clients and sell homes. That’s old news. You’ve likely heard all about how you need to have a high-quality, mobile... 
by Marcee Wardell | Sep 18, 2018 | Content Marketing, Digital Marketing, Inbound Marketing, Law Firm Marketing
For your clients, the legal field is a vast and confusing place. After all, there are some lawyers who deal with personal injuries, some with workers’ compensation, some with estate law, some with property disputes, and others with criminal cases—and you know we... 
by Mackenzie Deater | Sep 12, 2018 | Content Marketing, Digital Marketing, Email Marketing, Hubspot, Inbound Marketing
Love it or hate it, email marketing delivers results, especially when done properly. In today’s world of ever changing technology, email has remained relatively constant as a great, mostly unobtrusive way to get consumers’ attention. The consumer gets the...