by Mackenzie Deater | Oct 16, 2017 | Digital Marketing, Facebook, Lead Generation, Real Estate Development Marketing, Residential Builder Marketing, Residential Real Estate, Social Media, Social Media Marketing
With shows like Property Brothers, Fixer Upper, Love it or List it, and pretty much anything on HGTV, it’s obvious that today’s consumer is very interested in homebuilding. Even when it’s not their own home, people love to look to at before and after... 
by Marcee Wardell | Oct 9, 2017 | Digital Marketing, Helpful Tips, Home Services Marketing
If you’re new to digital marketing, the costs involved can seem a little overwhelming: pay-per-click ads can rack up the $$, as can banner ads and website redesigns. If your digital marketing budget is stretched a little thin these days, there are still plenty of ways... 
by Mackenzie Deater | Jul 31, 2017 | Content Marketing, Digital Marketing, Home Services Marketing, Real Estate Development Marketing, Residential Builder Marketing
When you’re working to market your home building company, you’re looking for the right kinds of clients. In general, most home builders are looking to break into a market at a higher price point, and that’s not always easy to do. There’s so... 
by Mackenzie Deater | Jul 17, 2017 | Content Marketing, Digital Marketing, Facebook, Home Services Marketing, Lead Generation, Real Estate Development Marketing, Residential Real Estate, Search Engine Optimization
Real estate developments are a bit unique when it comes to digital marketing. The interesting thing about a development’s website is that it doesn’t stay up forever. You get your real estate development set up, you fill lots and sell homes, and once... 
by Marcee Wardell | May 7, 2017 | B2B, Digital Marketing, Inbound Marketing, Manufacturer Marketing
Marketing for B2Bs has never been easy. Your audience is different than the general consumer market, and your product or service is esoteric, technical, and industry-specific. If your company is like many B2Bs, your marketing efforts are limited to industry trade... 
by Mackenzie Deater | May 5, 2017 | Digital Marketing, Home Services Marketing, Residential Builder Marketing, Residential Real Estate, Search Engine Optimization
If you’ve started developing any kind of digital marketing strategy, keyword research probably isn’t a new term for you. The term is pretty self-explanatory—it’s conducting research to see what keywords will be most effective for your company to...