by Mackenzie Deater | May 5, 2017 | Digital Marketing, Home Services Marketing, Residential Builder Marketing, Residential Real Estate, Search Engine Optimization
If you’ve started developing any kind of digital marketing strategy, keyword research probably isn’t a new term for you. The term is pretty self-explanatory—it’s conducting research to see what keywords will be most effective for your company to...
by Mackenzie Deater | Nov 6, 2016 | B2B, Conversion Rate Optimization, Digital Marketing, Inbound Marketing, Manufacturer Marketing, Website Development
In the B2B manufacturing industry, it’s often difficult to generate new leads. Many companies have worked with the same clients for decades, and while they could use new customers, are unsure of how to go about it. As you may have guessed, the internet and your...
by Mackenzie Deater | Oct 13, 2016 | Digital Marketing, Home Services Marketing, Residential Builder Marketing, Web Design
As a home builder, you probably spend a lot of time juggling all kinds of moving parts. When you’re dealing with clients, contractors, and realtors, there’s not always a lot of extra time left over to manage things like your website. But if you’re looking for more...
by Mackenzie Deater | Aug 24, 2016 | B2B, Design, Digital Marketing, Manufacturer Marketing, Web Design
B2B manufacturing sales have got to be one of the most difficult deals to close. Even when you finally get a qualified lead, it can take them months to get the money together and make a decision. That’s why your top priority is always focused on generating more leads....
by John Heritage | Jul 7, 2016 | Content Marketing, Digital Marketing, Hubspot, Inbound Marketing
If you’re a company out of West Michigan looking to up your inbound marketing game, you’re probably looking for an agency to help you develop the right strategy. The problem is that with all of the agencies out there all promising the best results, it’s hard to know...
by John Heritage | Dec 2, 2015 | Content Marketing, Digital Marketing, Hubspot, Inbound Marketing, Search Engine Optimization, Uncategorized
What is Inbound Marketing? “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found,...
