by Mackenzie Deater | Nov 6, 2017 | Content Marketing, Digital Marketing, Google Updates, Helpful Tips, Resources, Search Engine Optimization
There’s always a lot of swirling opinions on the internet about what Google still uses to rank websites, and what they don’t. While only Google’s algorithm knows exactly what it’s measuring to rank your website, there are a few things SEO... 
by Mackenzie Deater | Oct 30, 2017 | Digital Marketing, Email Marketing, Home Services Marketing, Real Estate Development Marketing, Residential Builder Marketing
Digital marketing isn’t new. It’s been around almost as long as Google, and it’s continued to improve and expand over the years. Today, you can even market on social media sites like Instagram and Facebook. So why are some custom home builders late... 
by Mackenzie Deater | Oct 23, 2017 | Content Marketing, Digital Marketing, Helpful Tips, Inbound Marketing, Search Engine Optimization, Wordpress
Anyone with a website wants to be on the first page of Google search engine rankings. And while that’s an amazing goal, most of us know that it’s easier said than done. It takes a great deal of keyword research, regular publishing of quality, original... 
by Mackenzie Deater | Oct 16, 2017 | Digital Marketing, Facebook, Lead Generation, Real Estate Development Marketing, Residential Builder Marketing, Residential Real Estate, Social Media, Social Media Marketing
With shows like Property Brothers, Fixer Upper, Love it or List it, and pretty much anything on HGTV, it’s obvious that today’s consumer is very interested in homebuilding. Even when it’s not their own home, people love to look to at before and after... 
by Marcee Wardell | Oct 9, 2017 | Digital Marketing, Helpful Tips, Home Services Marketing
If you’re new to digital marketing, the costs involved can seem a little overwhelming: pay-per-click ads can rack up the $$, as can banner ads and website redesigns. If your digital marketing budget is stretched a little thin these days, there are still plenty of ways... 
by Mackenzie Deater | Jul 31, 2017 | Content Marketing, Digital Marketing, Home Services Marketing, Real Estate Development Marketing, Residential Builder Marketing
When you’re working to market your home building company, you’re looking for the right kinds of clients. In general, most home builders are looking to break into a market at a higher price point, and that’s not always easy to do. There’s so...