by Marcee Wardell | Jun 27, 2018 | Digital Marketing, Email Marketing, Law Firm Marketing, Search Engine Optimization, Social Media
Do you know how clients are discovering your law firm? It used to be paper advertisement and literal word of mouth, but with the explosion of the internet and the digital space, all that is changing. It’s no longer bench ads and billboards that are bringing in new... 
by Mackenzie Deater | Jun 12, 2018 | Content Marketing, Digital Marketing, Inbound Marketing, Lead Generation, Real Estate Development Marketing, Search Engine Optimization
When you’re marketing your housing development, you’re not just selling homes. The key to getting buyers interested is selling them on a place and a community. A physical home is just one aspect of purchasing a house, and for most buyers, it’s not... 
by Mackenzie Deater | Jun 5, 2018 | Content Marketing, Digital Marketing, Inbound Marketing, Lead Generation, Social Media, Social Media Marketing
Instagram is a sort of brave new world when it comes to marketing, and when used properly, for the right business, it can be an extremely powerful tool. If you’re looking to grow your brand, and you can showcase your product or service in a visual way, Instagram... 
by Marcee Wardell | May 15, 2018 | Digital Marketing, Helpful Tips, Search Engine Optimization
Testimonials have always been an important source of advertising for home service providers, and most professionals in this field cite referrals and word-of-mouth as major sources of new leads. In the digital era, testimonials haven’t disappeared—they’ve moved online,... 
by Mackenzie Deater | May 8, 2018 | Content Marketing, Digital Marketing, Helpful Tips, Hubspot, Search Engine Optimization
In case you haven’t noticed, the machines are getting smarter. And while we’re not at Terminator levels of intelligence yet, some of the tools we use to search and market every day have begun to understand search context and speech semantics. As... 
by Mackenzie Deater | May 1, 2018 | Content Marketing, Digital Marketing, Inbound Marketing, Resources
Whether you’re new to inbound marketing or have been in the game awhile, it never hurts to bulk up on your inbound knowledge. The inbound marketing industry has a ton of terms and vocab words that aren’t used anywhere else, so if you’ve always...