by John Heritage | Jan 4, 2018 | Digital Marketing, HADM, Lead Generation, Manufacturer Marketing, Real Estate Development Marketing, Residential Builder Marketing
As we close out our reporting for 2017, we like to look back on the entire year and evaluate what we did well and what needs improvement. It’s a healthy process that helps us refine our value and make larger adjustments, in addition to the smaller improvements...
by Marcee Wardell | Dec 26, 2017 | Content Marketing, Digital Marketing, Home Services Marketing, Inbound Marketing, Search Engine Optimization, Web Design, Website Development
If you’re a home services provider, your services are what’s important, and visitors to your site will want to know exactly what you do and how you do it. What’s more, service pages dedicated to relevant keywords help you rank well on organic Google search...
by Mackenzie Deater | Dec 4, 2017 | Digital Marketing, Inbound Marketing, Lead Generation, Real Estate Development Marketing, Residential Builder Marketing, Search Engine Optimization, Social Media Marketing, Website Development
Today’s home buyer is skeptical. They know there are a number of builders out there looking to make a quick dime, and they won’t even consider talking to anyone before they’ve done a great deal of research. They’re looking for a home builder...
by Marcee Wardell | Nov 28, 2017 | B2B, Digital Marketing, Facebook, Inbound Marketing, LinkedIn, Social Media, Social Media Marketing
If your B2B has a website or social media accounts (or both), you know how frustrating it can be when your number of views, likes, shares, and comments is low. You’ve probably tried a lot of things, but it’s clear that you’re not seeing the results you...
by Julianna Grucz | Nov 20, 2017 | Case Study, Digital Marketing, Lead Generation, Real Estate Development Marketing, Residential Real Estate
A community housing development of ranch-style duplex and three-unit condominiums, Avalon Pointe is located in Caledonia, MI, just a short drive from downtown Grand Rapids. Avalon Pointe is focused on providing their residents a stress-free lifestyle, offering...
by Mackenzie Deater | Nov 20, 2017 | Content Marketing, Digital Marketing, Facebook, LinkedIn, Search Engine Optimization, Social Media, Social Media Marketing
When it comes to digital marketing, you’ve got a lot of options to choose from to drive sales. There’s paid advertising on engines like Google, there’s paid advertising on social media sites, there are ways to drive organic traffic through your...
