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by Mackenzie Deater | Feb 20, 2018 | Business, Case Study, Content Marketing, Digital Marketing, Helpful Tips, Inbound Marketing
As a digital marketing company that believes strongly in the power of content marketing to draw in qualified leads, we get a lot of questions about how to write content effectively. Probably the most asked question when it comes to creating content is, “but... 
by Marcee Wardell | Jan 16, 2018 | Helpful Tips, Home Services Marketing, Inbound Marketing
Repeat customers are the best customers. When it can take weeks or months to develop a relationship with a new customer and win their business, it follows that maintaining that good relationship is a lot easier than building a new one, for you and the customer. So... 
by Marcee Wardell | Jan 2, 2018 | B2B, Content Marketing, Email Marketing, Helpful Tips, Inbound Marketing, Lead Generation
Everyone is using email, so it’s a great way to reach out to customers and potential customers. But if you’re doing it wrong—and a lot of companies are—your email marketing efforts can be at best ineffective and at worst harmful. Here are a few tips to help you avoid... 
by Mackenzie Deater | Nov 13, 2017 | Digital Marketing, Google Updates, Helpful Tips, Home Services Marketing, Inbound Marketing, Mobile Friendly Websites, Real Estate Development Marketing, Residential Builder Marketing
Mobile traffic is any home builder’s bread and butter. Why? Well, we’re about to tell you. Suffice it to say that if your home building company has a website, it needs to be mobile responsive. The general reason is because almost everyone is searching on... 
by Mackenzie Deater | Nov 6, 2017 | Content Marketing, Digital Marketing, Google Updates, Helpful Tips, Resources, Search Engine Optimization
There’s always a lot of swirling opinions on the internet about what Google still uses to rank websites, and what they don’t. While only Google’s algorithm knows exactly what it’s measuring to rank your website, there are a few things SEO... 
by Mackenzie Deater | Oct 23, 2017 | Content Marketing, Digital Marketing, Helpful Tips, Inbound Marketing, Search Engine Optimization, Wordpress
Anyone with a website wants to be on the first page of Google search engine rankings. And while that’s an amazing goal, most of us know that it’s easier said than done. It takes a great deal of keyword research, regular publishing of quality, original...