by Mackenzie Deater | Sep 4, 2017 | Pay Per Click, Real Estate Development Marketing, Residential Builder Marketing, Search Engine Optimization
Pay-per-click ad campaigns are one of the best ways to generate immediate, qualified traffic and leads for home builders. They’re a top outbound marketing method because they’re amazing at getting your name out there, especially for keywords you know your... 
by Mackenzie Deater | Jul 17, 2017 | Content Marketing, Digital Marketing, Facebook, Home Services Marketing, Lead Generation, Real Estate Development Marketing, Residential Real Estate, Search Engine Optimization
Real estate developments are a bit unique when it comes to digital marketing. The interesting thing about a development’s website is that it doesn’t stay up forever. You get your real estate development set up, you fill lots and sell homes, and once... 
by Mackenzie Deater | May 5, 2017 | Digital Marketing, Home Services Marketing, Residential Builder Marketing, Residential Real Estate, Search Engine Optimization
If you’ve started developing any kind of digital marketing strategy, keyword research probably isn’t a new term for you. The term is pretty self-explanatory—it’s conducting research to see what keywords will be most effective for your company to... 
by Julianna Grucz | Aug 23, 2016 | B2B, Downloads, Manufacturer Marketing, Resources, Search Engine Optimization
SEO: we’re sure you’ve heard of it, because it seems to be all that anyone’s talking about when it comes to digital marketing or website optimization. And there’s good reason for that, since SEO is one of the singular most effective ways to increase both traffic to... 
by John Heritage | May 19, 2016 | Case Study, Real Estate Development Marketing, Residential Builder Marketing, Residential Real Estate, Search Engine Optimization, Web Design
David C. Bos Homes designs and builds luxury custom homes for primary residences and second homes along the West Michigan lakeshore and throughout West Michigan. In addition to developing residential communities, Bos Homes also builds on Lake Michigan and other... 
by John Heritage | Feb 12, 2016 | Case Study, Search Engine Optimization
Besser Company is an international leader for the fabrication of concrete production equipment and parts. When Besser Company came to HADM, they had recently contracted with a trendy design/development company to redesign their website. The redesign actually set...