by Mackenzie Deater | May 5, 2017 | Digital Marketing, Home Services Marketing, Residential Builder Marketing, Residential Real Estate, Search Engine Optimization
If you’ve started developing any kind of digital marketing strategy, keyword research probably isn’t a new term for you. The term is pretty self-explanatory—it’s conducting research to see what keywords will be most effective for your company to... 
by Julianna Grucz | Aug 23, 2016 | B2B, Downloads, Manufacturer Marketing, Resources, Search Engine Optimization
SEO: we’re sure you’ve heard of it, because it seems to be all that anyone’s talking about when it comes to digital marketing or website optimization. And there’s good reason for that, since SEO is one of the singular most effective ways to increase both traffic to... 
by John Heritage | May 19, 2016 | Case Study, Real Estate Development Marketing, Residential Builder Marketing, Residential Real Estate, Search Engine Optimization, Web Design
David C. Bos Homes designs and builds luxury custom homes for primary residences and second homes along the West Michigan lakeshore and throughout West Michigan. In addition to developing residential communities, Bos Homes also builds on Lake Michigan and other... 
by John Heritage | Feb 12, 2016 | Case Study, Search Engine Optimization
Besser Company is an international leader for the fabrication of concrete production equipment and parts. When Besser Company came to HADM, they had recently contracted with a trendy design/development company to redesign their website. The redesign actually set... 
by John Heritage | Dec 2, 2015 | Content Marketing, Digital Marketing, Hubspot, Inbound Marketing, Search Engine Optimization, Uncategorized
What is Inbound Marketing? “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found,... 
by John Heritage | Oct 22, 2015 | Content Marketing, Digital Marketing, Real Estate Development Marketing, Residential Builder Marketing, Residential Real Estate, Search Engine Optimization
If you are a real estate developer or if you’re making marketing decisions for a real estate development, then you need to be generating leads in order to stay on track with your sales goals. Depending on your sales goals, you may need to generate leads every day....