Content Marketing

We write for people and optimize for search.

Informative, authoritative content is the best way to demonstrate your knowledge and expertise in your field, and it makes people want to work with you–people want to work with industry-leading professionals, companies that they can trust to provide quality products and services. Because of this, content is one of the most important aspects of an inbound strategy, and content creation and marketing is an area in which we’re highly skilled. We integrate thorough research with polished writing and effective marketing techniques to attract your ideal clients.

content marketing

Research

Extensive research goes into creating quality content for our clients. We begin with keyword analysis that helps us determine what your desired customers are searching, which keywords complement your inbound strategy, and which keywords provide opportunities for high search engine ranking. We also perform subject matter research, allowing us to write with authority on topics of interest to your potential clients and demonstrate your industry knowledge and expertise.

Writing

We write engaging, compelling content in the form of blogs and content offers, such as ebooks, how-to guides, case studies, email, and more, integrating keywords that will drive traffic from your desired clients. It’s about more than just keywords, though. Quality content has to be a pleasure to read, so it has to be well-written and speak to the needs and interests of the reader. Our content writing combines your industry knowledge and experience with our writing skills, ensuring that it engages and informs your visitors and builds your industry reputation. We don’t keyword-stuff–we don’t have to.

Marketing

Our relevant, well-written content doesn’t just sit there on your site, waiting to be read; we make sure your content is visible by marketing it on your social media. Social media platforms (like Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+, to name a few) transcend social interaction. With 81 percent of online American adults using social media, it has become more than just a way to keep in touch with friends and share photos; people are using it to stay informed, about the lives of their connections, the latest trends, current events, and products and brands that interest them.

Social media networks are a great way to engage with potential and current customers, because they promote interaction direct interaction–and that’s the kind of interaction that converts visitors to leads. We find the right platforms to market your content, and start conversations that will captivate your audience.

INTERESTED IN TALKING WITH US?

Drop us a line to schedule a chat!

INTERESTED IN TALKING WITH US?

Drop us a line to schedule a chat!