We Deliver Leads

We’ve been doing it since before it was cool.

While a lot of agencies (former branding experts) claim lead generation as a service offering these days, we were founded in the idea of generating leads online. The roots of our business go back more than 10 years and generating leads online has been as the heart of our business from the beginning. In that time we’ve become pretty darned good at it. In the last 12 months we have literally generated thousands of qualified leads for our customers.

Generating leads starts with website visitors. But not every visitor to your website will be a future customer; you’ll get some robots, some people who are outside your service area, and some people who wound up there by accident. That’s why we don’t just focus on increasing your site’s traffic, but increasing the right kind of traffic–visitors with the potential to become customers–and converting them to leads.

An important purpose of your website is attracting qualified traffic and converting that traffic into leads. But not every visitor to your website will be a future customer; you’ll get some robots, some people who are outside your service area, and some people who wound up there by accident. That’s why we don’t just focus on increasing your site’s traffic, but increasing the right kind of traffic–visitors with the potential to become customers–and converting them to leads.

 

We draw these visitors to your site with SEO and PPC strategies, engage them with compelling content, and convert them with calls to action (e.g., “Learn More,” “Schedule an Appointment,” or “Request a Quote”), gated content, and landing pages that promote conversion. Customers aren’t just going to give you their contact information–they’re tired of receiving hundreds of emails per day and being harassed by telemarketers.

To encourage customers to become contacts, you need to provide them with information that will be of value to them in exchange for their carefully guarded name, email address, and phone number. Gated content such as ebooks, white papers, reports, or guides that contain informational content relevant to your ideal clients and available to them for free, after providing their contact info, is a great conversion motivator. When these visitors provide their contact information through a landing page, they become viable leads, allowing you to start the conversations that will turn them into customers.

multilab case study call to action
multilab case study call to action

Ready to start generating new business opportunities?

Let’s talk about lead generation and how it can grow your business!

Ready to start generating new business opportunities?

Let’s talk about lead generation and how it can grow your business!