Pay-Per-Click (PPC) & Social Media Advertising

Paid search and social campaigns that deliver ROI.

Pay-per-click (PPC) and social media advertising are the two fastest, most efficient tools we use to drive traffic to your website. PPC and social media advertising are to digital marketing what TV, radio, and billboard advertisements were to traditional marketing—the quickest and easiest way to get your business in front of consumers. PPC works to get your business in front of consumers on search engines, and gets your name out there on the websites you know your best consumers visit. Social media advertising harnesses the intense targeting power of social media platforms to identify and then market to your ideal consumers. At HADM, we approach paid search with the goal of generating leads and maximizing your returns.

We focus on utilizing the highest quality search engine marketing best practices to find the right keywords through extensive research, create effective ad copy, and develop high quality landing pages to help reach and convert your target audience. We provide customized reports every month to show you just how your PPC campaigns are performing. We use that information to improve and adjust each social media advertising campaign as needed to maximize click-through and conversion rates.

google partner agency

As a certified Google Partner, our primary PPC platform is Google Adwords, and for good reason. The Google network reaches over 85 percent of internet users in North America, and billions of people all over the world. Not only is its reach unparalleled, Adwords has the capability to target ads geographically to a country, state, city, zip code, or even a radius of just a few miles, making it a highly effective method for reaching your target audience.

Search Network Ads

One method of PPC advertising that we take advantage of is paid search: when people search for your keyword, your site shows up in the top results as a sponsored link. This gets your site visibility from people who are actively searching for keywords related to your business and inbound marketing strategy. It’s a form of native advertising, so your paid search link will look like an organic search result, also garnering you clicks from searchers.

Display Network Ads

Another form of PPC that we utilize is display network advertising. These are text and image ads that are displayed on a network of affiliate sites. Google affiliates can include mobile apps, popular sites like weather.com and wikiHow, and even local news sites–sites your potential clients are visiting every day.

Facebook Ads

One of the most targeted ad platforms out there, we’ve found Facebook Ads to be both effective and affordable. These text and image ads are displayed on the Facebook newsfeeds and sidebars of your most qualified clients. Because we can target these ads by demographics like age, location, gender, even profession, they generate exceptional results for a very low cost. And with more than 80 percent of Americans on Facebook these days, that’s quite a lot of qualified leads.

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Interested in PPC & Social Ads?

Drop us a line to speak with someone!

Interested in PPC & Social Ads?

Drop us a line to speak with someone!