Inbound Marketing

Attract, convert and close more customers.
With the explosion of digital technologies and subsequent accessibility of information, consumers are no longer dependent on disruptive advertising to make buying decisions. Instead, when planning to make a purchase, consumers perform extensive online research. Inbound marketing works by attracting the right visitors to your website, offering valuable content in order to convert those visitors into leads, and nurturing those leads into sales over time. It’s a proven methodology with measurable results.

Inbound Marketing is a phrase originally coined by Hubspot and the methodology consists of four actions:

inbound marketing west michigan

Inbound marketing is about bringing potential clients to you. It’s so effective because it attracts qualified visitors, people who are already interested in the services or products you offer–people who are more likely to become leads and eventually, customers–rather than reaching a wide audience that may or may not have use or interest in your offerings. With traditional advertising methods, you have to convince viewers not only that they need your product or service, but that you’re the best provider; using inbound marketing techniques, you only have to demonstrate why you’re the best choice–your audience already wants your services.

We are experts in inbound methodology (just ask Hubspot), and we apply that expertise to your company’s entire digital presence, from website page content and blog posts to marketing email and social media. We combine captivating writing with advanced keyword research and future-proof SEO practices to create compelling content that attracts qualified visitors to your site and convert them to leads.

We do this by identifying your ideal customers and create detailed profiles, called buyer personas, that describe these ideal clients’ roles, responsibilities, challenges, wants, and needs. Armed with this information, we target these personas by creating a digital experience that will answer their questions, address their pain points, and build their trust. And what does that mean?

Our inbound marketing strategy is proven to generate leads as well as engage and maintain customers–and we’ve got the numbers and satisfied clients to back it up. Want to see for yourself? Click here to read HADM client case studies on the results of our inbound marketing strategies.
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multilab case study call to action

Have Inbound Marketing Questions?

Let’s talk inbound marketing! Drop us a line to get started.

Have Inbound Marketing Questions?

Let’s talk inbound marketing! Drop us a line to get started.