If your B2B has a website or social media accounts (or both), you know how frustrating it can be when your number of views, likes, shares, and comments is low. You’ve probably tried a lot of things, but it’s clear that you’re not seeing the results you want. It’s not easy to increase engagement, especially as a B2B, when your products and services lack mass consumer appeal. Nevertheless, there are still a few more things you can do to increase engagement with your B2B social media and website.
We love LinkedIn. We talk about LinkedIn all the time on this blog. Why? Because it’s the most effective social network for B2Bs. If you want audience engagement, LinkedIn is the place to get it because that’s where your audience is; after all, your product or service is targeted toward the needs of a specific business need or industry. With LinkedIn, you can reach potential leads in a variety of ways: sharing relevant industry news and content, creating and sharing your original content (through LinkedIn’s publishing platform or by sharing your blog content), engaging with the pages of leads, and targeting leads through LinkedIn ads.
We weren’t kidding about loving LinkedIn. To use your LinkedIn presence as effectively as possible, check out our other posts on LinkedIn for B2Bs:
Get people talking
People love to talk, whether in person or online. So, to increase engagement with your site or social media, you need to get people talking. Okay, you might say, about what? My product isn’t flashy or exciting. No matter how unsexy or mundane your product may be, you can still create content that engages your audience. How? By creating content that is relevant to your customers’ needs.
If your company manufacturers a metal component that goes inside of small appliances, rather than focusing on the product, focus on your customers’ needs relating to your product. Maybe they need to know how to find the best supplier of metal components—you can provide them with that information, which is relevant and interesting to them, which in turn will encourage them to engage with your site or social media account and possibly even become a lead. Don’t just create content, post it to your blog, and expect to get a ton of views, though. Make sure you’re sharing your content on social media (hint, hint, LinkedIn) so that people can see it and engage with it.
Engage with Other Industry Leaders
Cultivating an effective digital presence is about more than just producing and sharing content. Another way to increase engagement is to engage with others. When people comment on the blog posts or articles that you share, respond to their comments. When someone in your industry posts interesting content, like it, share it, or comment on it. If your ideal client is shares industry news, engaging with their post is a good way to start a conversation with them. It’s also a good way to enhance your reputation as an informed, engaged member of your industry.
We know that it’s not easy to increase website and social media engagement as a B2B, but getting people talking on the right platforms can really make a difference. Are you interesting in increasing engagement with your B2B website and social media profiles? HA Digital Marketing can help you enhance your digital marketing strategy and increase engagement from leads and future clients. Contact us online now, or give us a call at (616) 841-9082 to start the conversation.