As we close out our reporting for 2017, we like to look back on the entire year and evaluate what we did well and what needs improvement. It’s a healthy process that helps us refine our value and make larger adjustments, in addition to the smaller improvements we implement on a regular basis. When we reviewed our clients’ lead generation metrics for 2017, we were very proud of what we’d delivered to our clients and thought it was worth sharing.

Lead generation with marketing and sales alignment is a major point of value for our clients, and it’s what separates us from other agencies. New business opportunities can be hard to come by, particularly in the form of qualified sales leads. Our comprehensive campaigns and industry-specific approach gives us a unique advantage; we simply know our industries really well. Our industry focus and expertise allows us to understand what your ideal customers are searching for and deliver the results that you want.

To complement our industry knowledge, we also understand the marketing and sales process. Our efforts align with your sales team’s goals, and we work with you to bring strangers through the buyer journey and turn them into customers.

In 2017 we generated a total of 7,079 sales leads for our clients. That includes every phone call, contact form submission, quote request, and content download request. Our comprehensive campaigns are set up across a wide range if channels including organic website traffic, paid website traffic, content offers, social media and local search engine optimization (SEO). Here is the breakdown by industry:

B2B Industrial & Manufacturing: 533 Leads
Residential Builders & Developers: 3,460 Leads
Professional Services: 3,086 Leads

If you’re after strategic growth in 2018, you need to start with marketing that drive sales. And that starts with creating new business opportunities in the form of leads. We have cracked the code on lead generation in the above industries. Let us help you with intuitive web design, industry best practices in SEO and inbound marketing, effective PPC and social media advertising, and compelling content. Let us apply our expertise to generating leads for you. Contact us to start that conversation.