Marketing with Drones for Real Estate Developers

When it comes to real estate development, it’s all about being on the cutting edge. You’ve put a lot of effort into the design and planning of your community, so when it comes time to pitch it to investors, or present it to potential home buyers, you really need to make a mark. In the past, one of the only ways to get aerial coverage of an entire development was to hire an airplane or helicopter, and then a photographer to take the pictures. With the development of new, high-tech drones, there might just be a more affordable way to get an attractive video showcase of your beautiful new development. So just how do you go about getting a drone, and why would you do it?

Cost effective

First and foremost, drones are considerably more cost effective than hiring a plane or helicopter. If you’re buying your own drone, most models start at just a few hundred dollars, and that’s a few hundred dollars you get to keep. When you rent a plane or helicopter, you pay for the service, but then the machine is gone after just a few hours. When you purchase a drone, you can have it for years, and you can use it for more than just one property or development.

What’s more, drones are fairly easy to operate. They just take a basic understanding of technology and a steady hand. Today’s drones are designed with imagery in mind, which means they already come with high quality cameras attached, so you can get professional grade video on your own time, without having to hire a professional.

Even if you’re wary of buying a drone outright and flying it yourself, it’s still much cheaper to hire a licensed drone pilot than it is to hire a helicopter, and oftentimes the images will come out much better, as drones can fit into places helicopters and planes cannot.

Competitive Edge

Drones are still a fairly new technology, which means that not all real estate developers are using them yet. They’re a really novel, beautiful way to capture your properties in a way that’s sure to wow potential buyers. When it comes to real estate development, it’s all about edging in front of the competition, and quality drone footage of your properties is a sure-fire way to do that.

Gives home buyers a feel for their potential home

Drones are special in their ability to tuck into small spaces, and to take videos and still images simultaneously. When you opt for drone footage of your development, you’ll not only be able to give potential buyers a comprehensive aerial view of the entire development, but you can easily show stills of each particular lot, zoom into tight spaces, and accurately show off areas that might have been distorted by a standard front-view camera. For example, say you have a spacious lot, but it’s covered from the top by large tree canopies, making it look cramped. With a drone, you can easily fly to just below those tree canopies to get an aerial view of the backyard that shows off what the space actually looks like.

It’s good to remember that home buying is an emotional experience. People want to be able to see themselves in a space, and to envision their lives in that place. Drone footage gives you the opportunity to tell a story. You can easily create a video that starts at the beginning of a development, extends all the way through the neighborhood, and then zooms into the lots you really want to show off. This gives potential buyers a real feel for the area that you have total control over. Drone footage is a great way to capture both the area and the feel of the community that you’re building.

Highly shareable

Finally, drone footage is highly shareable. The internet is full of beautiful videos that showcase gorgeous parts of the country. Your home development could be one of them. People love videos, and they especially love videos that offer something different. Drone footage is still a new concept that offers a certain wow factor. By posting drone footage of your development to social media accounts like Facebook, it’s likely that your followers will catch on and share it. This increases your online presence and reach, and gets more eyes onto your development, without you having to pay a single extra penny.

A few considerations:

Licensing

Because drones are so new, there are a few stipulations that come with them. Obviously, the government can’t let just anyone fly a drone anywhere, so it’s important to be aware of any no-fly zones in your area, say airports or government buildings, and it’s important to adhere to federal regulations.

First, you’ll have to make sure to register your drone, and anyone who flies it will have to have a proper license. This isn’t difficult to come by, operators simply have to take one lesson, and must be older than 13. Additionally, you need to keep the drone under 400 feet––more than enough space to capture your development perfectly.

Etiquette

Once your drone is licensed and you know who is going to fly it, it’s a good idea to make sure you’re following proper drone etiquette. Typically this means to avoid flying over large groups of people, staying away from private property, and legally, only flying during the day. Since you’re likely sticking to your own housing development, you shouldn’t have too many privacy concerns, but if you’ve got any homeowners already in your development, it’s common courtesy to ask them if it’s okay before you launch the drone. So long as you’re thoughtful of others, you should be able to get the quality footage you’re looking for with no hassle.

Once you’ve got your drone up and running, you’ll have gorgeous footage of your real estate development that you can share and market as you please. Drone footage is one of the most high-tech, aesthetically pleasing ways to show off your development, and it’s relatively cost effective.

If you’ve gotten your drone footage, but aren’t quite sure what to do with it, or how to market it, get in touch. We’re a digital marketing company with much real estate development experience, and we’d love to help you find the best way to promote your quality content.

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