Located in West Michigan’s lakeshore town of Grand Haven, Earth’s Edge has been a staple in our community since 1994. As an outdoor gear and apparel store, they offer everything from casual sportswear to top-of-the-line kayaks. HADM was given the unique opportunity to design and build a new e-commerce website for Earth’s Edge from the ground up. Not only would we help re-establish their online store, we were also given the task to expand their reach nationwide with our digital marketing efforts.
The new Earth’s Edge website was developed in Magento, an open source e-commerce platform, and features over 1,000 products of live inventory. As a part of HADM’s efforts to bring this local company nationwide visibility, we implemented SEO, PPC, social media and email marketing campaigns to attract new visitors, increase session length time and, of course, grow sales.
Jumping back into the world of online retail was a big risk, but we were confident we could put our trust into the team at HADM. Not only did they create a unique, eye-catching website, they managed to develop a system that was both functional for us and reliable to our online shoppers. -Karl Tucker, Owner