CLIENT: Boardwalk South HavenBoardwalk is a premier Lake Michigan development
Website Redesign & Inbound Marketing
The Boardwalk is a premier Lake Michigan community in South Haven. The well-appointed homes found within the gates of The Boardwalk are beyond compare. Many of the residents are from out of state and enjoy the sandy beaches and amenities during the summer months. The original Boardwalk website was sparse and without any means of capturing potential prospects. There was little content and the imagery did a poor job of conveying the Lake Michigan lifestyle found in The Boardwalk.
With our team of content writers, developers and designers, we set out to create a website that captures the essence of the lifestyle found in The Boardwalk. Our primary goal was capturing sales leads for the developer and builder. We utilized our SEO knowledge to position The Boardwalk in the organic search results. Since we launched this project and related campaigns there have been dozens of sales leads and handful of home sales.