ESAFETYeSafety provides online safety training through its LMS.
Website Redesign & Inbound Marketing
eSafety offers a Learning Management System to clients, allowing companies to train and report on employee training online. Founded in Grand Haven, MI, this local company has exploded as they continue to improve their safety training technology for clients across the country. With recent expansions and technological advancements, eSafety came to HA Digital Marketing for a new website that could reflect the high level of service they offer to clients. They were also in need of a consistent brand and a way to drive more qualified leads to their digital platform.
To ensure consistent branding, HADM created a new, beautiful website with the colors, logo, and updated content that represented the eSafety brand. Their new platform is easy to navigate and responsive, ensuring clients can view eSafety tools and courses on any device. In an effort to boost traffic, we also implemented our full range of SEO and inbound marketing best practices, as well as strategic social media and paid search campaigns. Following these new updates, and in conjunction with our continual content development and ongoing SEO efforts, eSafety has begun to see a marked increase in qualified leads, organic traffic, and conversions.