Grand Haven Area Community FoundationThe GHACF is our community's charitable foundation.
The Grand Haven Area Community Foundation serves the Tri-Cities area by gathering gifts from community members, and investing those gifts to grow and benefit the community for years to come. They work to provide scholarships to area students, support meaningful nonprofit organizations, and ensure that generous members of the community achieve their philanthropic goals. Because the Foundation serves such a wide community of people, from donors to nonprofits to students applying for scholarships, they were in need of a digital platform that could serve as a home base for all community members. Knowing that we were a local business who had handled other large development projects, GHACF came to HA Digital Marketing for help with their new website and advice on digital optimization.
The Grand Haven Area Community Foundation’s website presented a challenge, in that it needed to serve three vastly different types of traffic, yet maintain a cohesive feel that clearly conveyed the mission and goals of the foundation. We set to work by first identifying the pain points of each of those three groups—donors, organizations, and scholars. From there, we developed optimized page content that addressed each of those pain points, and that explained how GHACF worked to help each group. By implementing that search engine optimized content into a newly developed website with a simple, easy to follow site menu, the GHACF site is now well-ranked, and convenient to navigate through. An updated client portal ensures donors are able to securely track their donations through the foundation’s investment process, and clear, detailed instructions help students and organizations determine how to apply for grants and scholarships. This website development project has helped the Grand Haven Area Community Foundation continue their efforts to support the community, with a platform that serves both their clients and their goals.
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John Heritage and his team at HA Digital Marketing were a dream to work with and created a site that exceeds our wishes. Each step of the process was well-planned and thorough – from meeting with our team for an exploratory session, to presenting the initial design, to fielding countless emails as we finalized every detail – the team was responsive, professional, and efficient. If you choose them for your website design, you will not be disappointed.Melanie Swiftney