by Mackenzie Deater | Jul 10, 2018 | Content Marketing, Digital Marketing, Inbound Marketing, Lead Generation, Mobile Friendly Websites, Website Development
Whether you’re a B2B, a home services pro, or a housing developer, you need leads. For every business, leads, calls, conversions, and a potential client picking up the phone to say “I need your help” is the goal. If you’re working on your... 
by Marcee Wardell | May 15, 2018 | Digital Marketing, Helpful Tips, Search Engine Optimization
Testimonials have always been an important source of advertising for home service providers, and most professionals in this field cite referrals and word-of-mouth as major sources of new leads. In the digital era, testimonials haven’t disappeared—they’ve moved online,... 
by Mackenzie Deater | May 8, 2018 | Content Marketing, Digital Marketing, Helpful Tips, Hubspot, Search Engine Optimization
In case you haven’t noticed, the machines are getting smarter. And while we’re not at Terminator levels of intelligence yet, some of the tools we use to search and market every day have begun to understand search context and speech semantics. As... 
by Mackenzie Deater | Mar 27, 2018 | Business
There’s a lot of jargon that comes with the world of online marketing. Terms like SEO, inbound marketing, digital marketing, online marketing, PPC, conversion, and calls-to-action can be tricky if you’re not used to the industry, and even if you are, there... 
by Mackenzie Deater | Mar 13, 2018 | Content Marketing, Digital Marketing, Search Engine Optimization, User Experience, Web Design, Website Development, Wordpress
Here at HA Digital Marketing, we use WordPress for our own website and blog, and we almost always recommend our clients do so as well. For the purposes of digital marketing, WordPress really can’t be beat, and as an all-around website building tool, most of the...