by Mackenzie Deater | Jun 20, 2017 | Business, Helpful Tips, Lead Generation, Search Engine Optimization
In this day and age, just about every business is looking for a way to gain a competitive edge when it comes to digital marketing. More leads, more site traffic, and better search engine rankings are at the top of everyone’s priority list. But making those three... 
by Mackenzie Deater | Jun 6, 2017 | Conversion Rate Optimization, Digital Marketing, Helpful Tips, Inbound Marketing, Lead Generation, Search Engine Optimization, User Experience
Online conversion forms are one of the most difficult aspects of a digital platform. There doesn’t seem to be an exact formula to get viewers to convert, and even if there was, it changes for every business. One company might find that a blue call-to-action... 
by Marcee Wardell | May 30, 2017 | Home Services Marketing, Search Engine Optimization
If you’re a home service provider, online directories like Angie’s List and Houzz can do wonders for your digital presence. While they won’t necessarily improve your search engine rankings, they’re certain to drive qualified, interested leads to your site. ... 
by Mackenzie Deater | May 19, 2017 | Home Services Marketing, Real Estate Development Marketing, Residential Real Estate
When it comes to real estate development, it’s all about being on the cutting edge. You’ve put a lot of effort into the design and planning of your community, so when it comes time to pitch it to investors, or present it to potential home buyers, you... 
by Marcee Wardell | May 15, 2017 | B2B, Business, LinkedIn, Manufacturer Marketing, Social Media Marketing, Uncategorized
If you’re not using LinkedIn as part of your marketing strategy, you are missing out on an insane number of leads—LinkedIn is the top lead-generating social network for B2Bs. In addition to an creating a company page, connecting with industry professionals, and... 