by Marcee Wardell | Jul 30, 2019 | Content Marketing, Digital Marketing, Search Engine Optimization
If you’re looking at your website traffic for the month and are disappointed by it, know that it doesn’t have to be this way. No matter what your product, service, or industry, there are things that you can start doing today to boost web traffic to your site. ... 
by Mackenzie Deater | Jul 2, 2019 | B2B, Digital Marketing, Inbound Marketing, Outbound Marketing
B2Bs are always looking for new, better ways to market to their prospects. And it makes sense. As a B2B, the sales cycle is long. You’re marketing to multiple shareholders, and oftentimes, you don’t have as many prospects out there to market to in the... 
by Mackenzie Deater | Jun 11, 2019 | Digital Marketing, Helpful Tips, Inbound Marketing
So you’re thinking about hiring a digital marketing agency? Great! A digital marketing agency can do wonders for your company, from helping you develop a website that works for you to building a strategic inbound marketing strategy that will draw in and convert... 
by Mackenzie Deater | May 28, 2019 | Digital Marketing, Inbound Marketing, Lead Generation, Outbound Marketing
If you’re into digital marketing at all, you’ve probably heard that outbound marketing strategies are over. And in a lot of ways, they are. Today’s consumers don’t answer cold calls, they hate being sold to with scammy commercials, and... 
by Mackenzie Deater | Apr 30, 2019 | Digital Marketing, Email Marketing, Helpful Tips, Inbound Marketing, Lead Generation
Email workflows are an excellent tool for pulling qualified leads through your sales cycle. When you set up an email workflow, you already know who you’re talking to, you have an idea of what they’re looking for, and you have a solution to their greatest...