by Marcee Wardell | Aug 14, 2018 | B2B, Digital Marketing, Inbound Marketing, LinkedIn, Manufacturer Marketing, Social Media, Social Media Marketing
We write a lot about LinkedIn as part of an inbound digital marketing strategy for B2Bs. That’s because it’s an extremely useful and underutilized social media tool, with applications that are particularly suited to industrial manufacturers and other B2Bs. To help you... 
by Marcee Wardell | May 22, 2018 | B2B, Facebook, Lead Generation, LinkedIn, Manufacturer Marketing, Social Media, Social Media Marketing
If you’re not on Facebook, Instagram, Twitter, or LinkedIn these days, it’s almost like you don’t exist. Nowadays, social media is just as crucial for B2B companies, including industrial manufacturers, as it is for B2C companies. Sure, social media marketing seems... 
by Marcee Wardell | May 15, 2017 | B2B, Business, LinkedIn, Manufacturer Marketing, Social Media Marketing, Uncategorized
If you’re not using LinkedIn as part of your marketing strategy, you are missing out on an insane number of leads—LinkedIn is the top lead-generating social network for B2Bs. In addition to an creating a company page, connecting with industry professionals, and... 
by Mackenzie Deater | Apr 4, 2017 | B2B, Social Media, Social Media Marketing
Many B2B manufacturing companies lack a robust social media presence, and it’s no surprise why: there’s an abundance of content out there that discourages B2B manufacturers from utilizing social media. The truth is, however, that social media platforms... 
by John Heritage | Feb 29, 2016 | B2B, Business, Social Media, Social Media Marketing
Linkedin is the ultimate social media platform in terms of generating leads for B2B companies. Though Linkedin started just as a way for people to get their resumés out there, it’s evolved into something much larger, and has become a must-have tool for any B2B...