The social landscape is always changing and it’s important to stay ahead of the curve. Using social media the right way can lead to higher conversion rates, an increase in sales and leads, and helps generate interactions, engagement, and conversations with the right people at the right time. We usually see businesses either jump head first into every social media platform available or they shy away from them altogether. No matter what side you fall on, social media marketing can be tricky to maneuver.

There are over 400 social networking websites to chose from with new ones popping up every day. So how do you know which one is right for you? The first thing to make sure is that the social network site you choose aligns with your overall company vision. For example, if you’re a contractor or architect, it’s particularly important to have Houzz profile. Is your business considered more informational or industry-specific? Try Twitter or LinkedIn to share important company updates. Do you fall into the creative category or have a largely female target audience? Pinterest is the path for you.

Secondly, it’s important to gauge whether or not the social networks you choose are working for you. Most of the popular sites – like Facebook, Twitter and Pinterest – offer in-depth analytics on how each of your posts, tweets and pins are performing. Check these stats regularly to measure and adjust your efforts accordingly. Not getting the results you’d hoped for? Now is the time to consider a social advertising campaign.

Still looking for the right social media marketing path for you? Let’s talk about your options.

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